Not long ago, I published an article that took issue with "story" in marketing. While my position hasn’t changed—your value statement is far more useful than a brand story—I want to dig deeper into …
How to Build a Successful Website – An Overview
A great product... a well-written blog... killer copywriting... SEO... These are the obvious elements of a successful website. But there are other, less obvious, elements that make a difference in …
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Gearing Up for Holiday Marketing
We’re well into the fourth quarter now. Your holiday marketing plans should be going strong. If you’re still looking for inspiration, though, here are some holiday ideas to get your creative wheels …
Your 28-Point Email Review Checklist
Email marketing continues to be one of the best ways to engage your best prospects, nurture relationship, and drive sales. So why wouldn't you take a few extra minutes to make sure your email is …
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The “New” Short-Form Landing Page
How do you sell to time-crunched consumers? Some experts tell us to cut our copy in half and then trim it some more. But let’s face it, there are only so many words you can cut before you run out of …
How to Create a Strong Value Statement (And Why It Matters)
You’ve heard a lot over the last few years about the need to wrap your marketing around stories. I get it. I love a story as much as anyone. But I’m seeing a trend to misuse this concept and, as a …
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