At long last, science is proving there’s a benefit to blogging: It’s good for your health. You bloggers and copywriters may have to schedule time for physical exercise, but your brain is benefiting from your work. Take a look at this infographic and you’ll see what I mean. I know I usually share writing tips or […]
How to Stop Content Scraping (Or At Least Slow It Down)
This happens all the time. As soon as a marketing method reaches maturity and is fully accepted by mainstream marketers, it develops a dark side. Like black hat SEOs for search engine optimization or spammers for email marketing. Now that content marketing is a recognized marketing strategy for connecting with customers and appeasing search engines, […]
How to Use Images on Your Blog [Infographic]
If you use images on your website or in your marketing—even if they’re free—you need to know how to use them. Copyrights apply. Sometimes royalties do. And knowing how and when to attribute the artwork is important. Last week I shared a post that tells you where to find images for your blog. This week, […]
How to Write the Perfect Guest Post Pitch
As the managing editor of a big blog, nearly every day, I wake up to guest post pitches. Most are okay. Few are outstanding. So when I received this one, I wanted to share it as a great example of breaking through the clutter and getting a good response. First, I’ll let you read it […]
