Kathryn Aragon
B2B Growth Consultant
Content marketing may be “king,” but it’s also a stern taskmaster. First, once you commit, it drives your schedule and not the other way around. With all the work it takes, you'd expect quick …
Continue Reading about Are You Doing Content Marketing Right? (Tips from 11 Pros) →
Stop struggling to find great content ideas. Tap into these 7 sources. Content marketing isn’t what it used to be. You used to be able to publish short posts on random ideas—almost like a …
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Getting eyeballs on your content is important to every business, no matter what stage of growth you're at. Startups often need to operate without a budget, to get attention and engagement by doing …
Continue Reading about Startup & Grow Episode 5: Getting Eyeballs on Your Message →
In this episode, Luke and I talk about self-confidence, how to know whether an idea is worth pursuing or not, and how failure can actually be an investment in yourself. Gotta love that one! If you …
In this episode, Luke and I talk about ideas. Do you really need a big idea to create a successful business? I ask Luke to share some of his own ideas and why they worked, to support my contention …
Continue Reading about Startup & Grow Episode 3: Big Ideas and Sidebars [Video Podcast] →
In this episode, Luke and I talk about the mindset of "doing the work" to achieve success. But, of course, there's more to it than that. To "just do it" (as Nike says), you need to deal with your …
Continue Reading about Startup & Grow Episode 2: Success, Failure & Doing the Work [Video Podcast] →
