Kathryn Aragon
B2B Growth Consultant
NOTE: Much of this post is still accurate since Google's Panda and Penguin updates. But don't put too much emphasis on keywords. Over-optimization will harm your optimization efforts rather than …
Continue Reading about How to Write Persuasively for the Web →
Some say the headline is the most important element of your promotion. Others say the offer is most important. But let’s face it, if you want results, your promotion must get read. That being the …
More than 75% of U.S. households use social media, according to a mid-2010 report by Nielson Company. And it accounts for more than a fifth of their time online. Listen to these stats: 20% of …
The debate continues to rage. Which is more important, branding or marketing? Or are they two gears in one machine? As we discussed last week, marketing is the process of getting people who need your …
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In Interbrand's Best Global Brands 2010, the five most valuable brands are: Coca-Cola IBM Microsoft Google GE How valuable are they? Anywhere from nearly $43 million to $70 million. In …
Continue Reading about The Most Valuable Brands Are Always on our Minds →
According to John Jantsch, “Marketing is getting people who have a specific need or problem to know, like and trust you.” Why know, like and trust? Because your business isn’t about selling …
Continue Reading about 8 Ways to Help Your Customers Know, Like and Trust You →
