Kathryn Aragon
B2B Growth Consultant
In the relentless pursuit of growth, businesses are investing heavily in data analytics, marketing automation, and the latest technology — all hoping to gain an edge. But despite these efforts, many …
Continue Reading about Narrative SSOT™: The Missing Link in Your Growth Strategy →
In recent years, there’s been a move within companies to consolidate the teams that drive revenue. It makes sense on the surface — get them all on the same page, working together, and revenue should …
Continue Reading about Marketing vs. Sales? It’s Not Even the Right Question →
What do Amazon, Apple, and Mercedes-Benz have in common? They’re among the world’s most valuable brands. We recognize them by their logo, a tagline, or a jingle. And we stand in line for hours …
Continue Reading about Branding & Differentiation: How They Differ and How to Get Started →
It’s so easy to be distracted by new technology, channels, and media, some of the foundational principles get overlooked. The big idea is one such principle. As David Ogilvie said, “It takes a big …
Continue Reading about The Key to Marketing Success: What’s the Big Idea? →
To grow your business, nothing beats email marketing. It will help you drive leads, nurture relationships, and build powerful automations. But for that to happen, you need email services that …
Continue Reading about Top Email Services for Start-ups and SMBs (Compared) →
Reading Overdeliver, I think I grew up a little. Billed as a direct response marketing book, this is actually an operation manual for life, relationships, and business. It pushes the cobwebs …
Continue Reading about Overdeliver: A Must-Read for Business & Growth (Book Review) →
