Kathryn Aragon
Marketing for SaaS and Services
As technological advances go, AI may be the most pivotal yet. Historically, innovation has driven progress in areas like food production, knowledge, and travel. But AI is unlike anything we’ve seen …
Continue Reading about AI for Business Growth: 7 Ways It Can Transform Your Business →
Founders are idea people. We love coming up with ideas. What we don't like is taking the time to validate offers. The common assumption is if the idea is good, it will sell. But the truth is, …
Continue Reading about How to Validate Offers Before You Launch Them →
The perfect offer launch is a myth. I’ve launched offers that flopped and some that sold out. The difference? A strong launch requires timing, clarity, positioning, and momentum. You must …
Continue Reading about Launching a New Offer: 4 Fatal Mistakes & How to Do It Right →
We’re in the middle of the biggest shift since the dawn of digital marketing—the Marketing Renaissance. You’ve likely seen declining results from traditional digital marketing tactics. This trend …
Continue Reading about 3 Pillars and 7 Digital Marketing Strategies that Drive Real Growth →
The future of marketing is anyone's guess, but in this article, I share my insights based on the massive disruptions we're experiencing and the trends that are taking shape. If you read last …
Continue Reading about The Future of Marketing: How to Future-Proof Your Business →
Frustrated by declining organic traffic? You’re not alone. For years, businesses have leveraged user-generated content (UGC) platforms as free distribution channels to get in front of their ideal …
Continue Reading about The End of Free Traffic? Here’s What’s Next →
