Kathryn Aragon
B2B Growth Consultant
Website monitoring may not be the first thing that comes to mind when you think about content or growth marketing. But new technology is making it clear: without competitive data, you’re going to fall …
Continue Reading about Website Monitoring: How AI Can Keep You Competitive →
Content marketing has hit its golden years. According to the 2017 B2B Content Marketing report: Nine out of 10 (89%) B2B businesses have adopted content marketing as a key marketing strategy. …
Continue Reading about 52 Minutes to Turbocharge Your Content Strategy →
Does content marketing work? Let’s look at the stats: 86% of businesses use content marketing. 61% don’t believe their content is effective. 69% either don’t track their ROI or track it …
Continue Reading about Outcome-Based Content Marketing: A Simple Approach for Better Results →
My husband said something last night that caught my attention: “Technology was supposed to make life easier. But instead, it’s made everything more complicated.” I couldn’t agree more. Particularly if …
Continue Reading about Is Marketing Technology Helping or Hurting Your Business? →
These days, marketing is changing rapidly. People’s expectations from brands are different. And technology is evolving at a breathtaking rate. What worked two years ago may not work anymore. So it’s …
Continue Reading about 3 Steps to Improve Conversions on Your Website →
When it comes to social content, most businesses jump right in, assuming they’ll figure it out as they go. And they’re half right. With practice, you get better at anything. But to get the most …
