Ever do this? Craft a killer landing page for your website, get everything loaded and running, and then sit back, waiting for the sale to pour in. But you wait and wait… and wait. No results. You …
How Many Touches Make the Ideal Marketing Campaign?
Someone asked me the other day how many touches would make an effective marketing campaign. Marketing “gurus” have suggested three touches as the ideal. For the people who follow them, that number …
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Get Rich Slow: a Long-Term Marketing Strategy
If you want to improve your website’s rank on Google… develop guru status in your area of expertise… build a web presence that keeps people coming back for more… turn visitors into customers and …
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What Matters Most In Content Marketing
Google’s new Penguin updates hit many content marketers hard. But future updates shouldn’t be a worry if you stop focusing about old-style SEO. The bottom line in search engine optimization is …
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Google, Penguin and Panda: The New Face of SEO
It’s been a little more than a month since Google released the newest algorithm change, dubbed Penguin. (Gotta say, it’s a mystery to me where they get these update names!) Already, a little more …
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Direct Response Copywriting: 13 Formats for Winning Campaigns
Your research is done. Your strategy is set. It’s time to start writing copy. How do you begin? Before letting the words flow, you need to decide on the strategic approach that will best express …
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