Kathryn Aragon
B2B Growth Consultant
Google's ranking signals may change every year, but they still matter. They determine who shows up in search and where they rank. That's why smart brands hire professional SEOs and SEO content …
Continue Reading about Google’s Ranking Signals in 2018 (4 Ways to Rank Better) →
Since the dawn of media advertising, consumers have learned to be skeptical of promises made by companies. We've all been disappointed in a buy that didn’t live up to the hype, and we’ve learned to …
Continue Reading about How to Use Customer Reviews for More Effective Content →
Welcome to the Startup & Grow Podcast, by me (Kathryn Aragon) and Luke Tillman-Young. In Episode 1, we introduce ourselves and talk about fake news: what it is and how it impacts us as …
Continue Reading about Startup & Grow Episode 1: Fake News and Trust [Video Podcast] →
You’ve heard of WIIFM, right? It’s the question everyone asks before committing to anything—a new purchase, a new exercise program, or even adoption of a new marketing tactic. It’s “what’s in it …
Continue Reading about Benefits of Content Marketing: 5 Reasons to Be All-In on Content →
Content marketers, we’ve got a problem. Not content shock, quality issues, or the echo chamber. It’s something that goes a lot deeper than that. Frankly, it took me by surprise because I’m so …
Continue Reading about Content Marketing & Using Your Powers for Good →
I’m like most consumers. I hate it when someone is obviously trying to sell me on something. In fact, I got a call this morning from someone who “was going to be in the area” tomorrow and wanted to …
Continue Reading about No Hype Does NOT Equal No Marketing →
