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Through the barrage of endless tweets and Facebook comments, it’s easy to forget that customers are communicating important information to businesses via social media platforms. However, you should be listening to what they’re saying. By analyzing different forms of engagement on social media, such as likes, comments, and shares, you can gain key insights about […]
In 2017, 3.7 billion people worldwide — half the world’s population — used email. By 2021, it’s expected to be 4.1 billion, with more users and each user having multiple email accounts. (Radicati) Bottom line, getting email right is key to better marketing results. There’s just one problem: With every business in every industry trying […]
Get all the traffic you want — but if you don’t convert it, your business won’t grow. That being the case, it doesn’t matter what type of business you run, your #1 job is converting visitors into customers and customers into promoters. And that’s especially true for eCommerce. Here’s the thing, though… Conversion rate optimization […]
Facebook’s recent algorithm change rocked the marketing world… But it shouldn’t have. Engagement and community have always been important for driving business. And on the social web, they’re your top priorities. The truth is success depends on customer loyalty. If people don’t know, like, and trust you, there’s no reason for them to choose you […]
We typically think of content as a growth tactic. But what if a business is preparing to sell? Your content marketing strategy is critical to the success of your business—at every stage of growth. Your strategy simply needs to change depending on the outcome you want. If you’re considering selling your business or need to […]
I know, I know… We’ve been saying video is THE THING for years now. But as content marketing matures, it definitely needs to be part of your content mix. People don’t read as much as they used to. They’re busy. And video can quickly deliver your message in a personal, engaging way. “Engaging” is the […]
Are you getting everything you want from social content? Or is it becoming one big time suck? Social media marketing has become a powerful way to get your business and products in front of a huge audience—but only IF you know how to optimize your social content. To avoid leaving value on the table, you’ve […]