One of the biggest challenges in content marketing is how to end a blog post. Typically, you see one of three tendencies: Forgetting the close altogether Awkwardly restating the main point Turning the article into a sales page and making an overt sales pitch Clearly, content writers aren’t sure of how to draw things to […]
How to Write a Good Article (7-Step Content Writing Process)
When every brand has a blog, simply creating content isn’t enough. You need to know how to write a good article. And you need to make sure it captures the attention of your target audience. In this article, I’m going to show you how to write a good article every time you sit down to […]
Content Planning: 6 Steps that Simplify Your Content Creation
Content planning is a lot like exercise… It isn’t always fun, but you gotta do it if you want your content to perform. Fortunately, content planning can be done quickly and effectively, using a 6-step process that integrates your promotions, campaigns, and content. This takes a lot of the guesswork out of content creation. Because […]
Chaos, Uncertainty and Growth [Podcast]
Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker SHOW NOTES: When chaos comes into your life, how do you respond? Welcome to the […]
Sales Content: Why You Need It, and How to Prioritize It
Let’s talk about sales content. Why? Because for too long, it’s been the last thing we think about when we say “content marketing.” For years, content meant the blog. Then we realized content could also be books, presentations, podcasts, and videos. Even now, we see it as a lever for attention, authority, and traffic. We’re […]
Fast Tracking Success [Podcast]
Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker SHOW NOTES: One thing at a time… Sounds like good advice, doesn’t it? I recently […]
Belief and Responsibility [Podcast]
Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker SHOW NOTES: Belief in yourself is your responsibility. But most of us grow up with […]
4 Success Tips by Bezos [Podcast]
Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker SHOW NOTES: Succeeding as a solopreneur or freelancer means you have to have a growth […]
17 Social Media Posts that Drive Attention & Engagement
Running out of ideas for your social media posts? In this post, you’ll find 17 distinct types of social media posts, all of them proven to build your brand, drive engagement, and lead to sales. But first, let’s dig into social media strategy, so you understand which types of posts are best for your business. […]
To Fake It or Not to Fake It [Podcast]
Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker SHOW NOTES: On the surface, the phrase, “Fake it ‘til you make it,” sounds like […]
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