Kathryn Aragon

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How to End a Blog Post: 5 Classic Closings That Get Results

March 25, 2021 By Kathryn Aragon

finish line

One of the biggest challenges in content marketing is how to end a blog post. Typically, you see one of three tendencies: Forgetting the close altogether Awkwardly restating the main point Turning the article into a sales page and making an overt sales pitch Clearly, content writers aren’t sure of how to draw things to […]

Filed Under: Uncategorized Tagged With: content marketing, Persuasive Writing, Web Writing

How to Write a Good Article (7-Step Content Writing Process)

March 22, 2021 By Kathryn Aragon

woman wondering how to write a good article

When every brand has a blog, simply creating content isn’t enough. You need to know how to write a good article. And you need to make sure it captures the attention of your target audience. In this article, I’m going to show you how to write a good article every time you sit down to […]

Filed Under: Uncategorized Tagged With: content marketing, Writing

Content Planning: 6 Steps that Simplify Your Content Creation

March 20, 2021 By Kathryn Aragon

desktop of a woman doing content planning

Content planning is a lot like exercise… It isn’t always fun, but you gotta do it if you want your content to perform. Fortunately, content planning can be done quickly and effectively, using a 6-step process that integrates your promotions, campaigns, and content. This takes a lot of the guesswork out of content creation. Because […]

Filed Under: Uncategorized Tagged With: content creation, content planning, Goals, ideation

Chaos, Uncertainty and Growth [Podcast]

March 19, 2021 By Kathryn Aragon

Authority Journey Podcast

Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker SHOW NOTES: When chaos comes into your life, how do you respond? Welcome to the […]

Filed Under: Podcast Tagged With: belief in yourself, confidence, growth, Overcoming negativity, success

Sales Content: Why You Need It, and How to Prioritize It

March 17, 2021 By Kathryn Aragon

woman creating content

Let’s talk about sales content. Why? Because for too long, it’s been the last thing we think about when we say “content marketing.” For years, content meant the blog. Then we realized content could also be books, presentations, podcasts, and videos. Even now, we see it as a lever for attention, authority, and traffic.  We’re […]

Filed Under: Uncategorized Tagged With: sales content

Fast Tracking Success [Podcast]

March 11, 2021 By Kathryn Aragon

Authority Journey Podcast

Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker SHOW NOTES: One thing at a time… Sounds like good advice, doesn’t it? I recently […]

Filed Under: Podcast Tagged With: belief in yourself, confidence, growth, Overcoming negativity, success

Belief and Responsibility [Podcast]

March 8, 2021 By Kathryn Aragon

Authority Journey Podcast

Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker SHOW NOTES: Belief in yourself is your responsibility. But most of us grow up with […]

Filed Under: Podcast Tagged With: belief in yourself, confidence, growth, Overcoming negativity, success

4 Success Tips by Bezos [Podcast]

March 3, 2021 By Kathryn Aragon

Authority Journey Podcast

Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker SHOW NOTES: Succeeding as a solopreneur or freelancer means you have to have a growth […]

Filed Under: Podcast Tagged With: courage, growth, overcoming, success

17 Social Media Posts that Drive Attention & Engagement

February 24, 2021 By Kathryn Aragon

influencer creating a video for a social media post

Running out of ideas for your social media posts? In this post, you’ll find 17 distinct types of social media posts, all of them proven to build your brand, drive engagement, and lead to sales. But first, let’s dig into social media strategy, so you understand which types of posts are best for your business. […]

Filed Under: Uncategorized Tagged With: Social Media

To Fake It or Not to Fake It [Podcast]

February 23, 2021 By Kathryn Aragon

Authority Journey Podcast

Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker SHOW NOTES: On the surface, the phrase, “Fake it ‘til you make it,” sounds like […]

Filed Under: Podcast Tagged With: courage, growth, overcoming, success

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