If you’re trying to scale your small business but feel like you’re spinning your wheels, you’re probably searching for tools, resources, and advice from every “guru” who says they’ve got the answer.  Trouble is, most of those people haven’t actually done what they teach. Behind all the hype, they’re struggling too. I’ve read dozens of […]

To grow your business, you need content. But the type of content you need depends on what you’re trying to achieve.  You see, different types of content drive different results. And if you’re looking for a strategy that supports the entire customer journey, you don’t need one type of content. You need four distinct content […]

Video content has been rising in popularity for the last decade. Today, tech has finally caught up. Even small brands have unlimited video types and usages at their fingertips, making it easy to leverage video to attract, engage, and convert your best customers. It doesn’t hurt that in 2020, video became our primary way to […]

Content marketing has been the number-one marketing strategy for the last 10 to 15 years. But content marketing isn’t new.  Since the invention of the printing press in 1436, businesses and thought leaders have been publishing pamphlets, books, and magazines that inform, engage, and persuade.  Perhaps the most notable example is Benjamin Franklin, who many […]