Content Meets Conversion
Google’s ranking signals may change every year, but they still matter. They determine who shows up in search and where they rank. That’s why smart brands hire professional SEOs and SEO content writers who can deliver organic search traffic from the people most likely to buy from them. Which brings us back to all those […]
How do you help your business grow? By increasing awareness of it. When customers know about your business, they are more inclined to shop there — especially if others they know have had a great experience with you. There are several ways to raise awareness of your company, such as through word of mouth recommendations […]
Source How do you know how much to spend on a marketing campaign? Setting a budget for Facebook ads is one of the trickiest steps for creating a successful ad campaign — you essentially have to predict the future today. How much money do you need to create the advertisement in the first place? How […]
Source: Pexels Optimizing your content for web searches might seem like an uphill struggle at times, but that doesn’t need to be the case. Keep reading to learn about 7 tools that will have you writing dazzling copy that hits the first page in no time… and 3 brands that will help you step up your […]
Facebook lives… YouTube videos… vlogs… webinars… Video marketing has transformed the way we do business, allowing us to showcase our products and services at almost zero cost, without hiring a production crew. Why this transition from text-heavy, image-based content? Is it worth mastering yet another content format? And how would you leverage it for your […]
When everyone’s zigging, the only way to stand out is to zag. And when everyone and their cat are publishing every day, you’ll do well to create less content. Don’t get me wrong. I still believe in the power of content marketing. It will always exist in one form or another because there’s no better […]
There are two things that everyone should know by now about dishonest marketing: It makes customers angry. It makes your brand look bad. In spite of those two facts, a surprising number of legitimate companies walk the narrow line between what is and isn’t considered acceptable in the industry. Because of that, many who are […]
When you think of digital marketing, the first acronym that likely springs to mind is SEO, right? You’re not alone. The internet is brimming with chatter about search engine optimization, giving you reason enough to focus most of your efforts on this single piece of the digital puzzle. Here’s the cold, hard truth: getting found […]
When you’ve worked hard to develop a brand—from powerful, persuasive content to proprietary systems—it can hurt when someone else takes the credit or enjoys the benefits. That’s essentially what happens with brand infringement. And in our connected world, when “borrowing” ideas and phrases is as easy as doing a Google search, brand and trademark infringement […]
Source: dantada at Morguefile What do Amazon, Apple, and Mercedes-Benz have in common? They’re among the world’s most valuable brands. We recognize them by their logo, a tagline, or a jingle. And we stand in line for hours to be among the first to own one of their products. These companies are associated with quality. You […]
