Kathryn Aragon
B2B Growth Consultant
Be honest. If you saw your content today for the first time, would you share it? We’ve become a social culture. But there are consistent patterns, or “rules,” to the kind of content that gets …
Continue Reading about Why Your Blog Posts Don’t Get Shared (And 5 Kinds of Content that Do) →
Putting an optin form in your sidebar may have worked when the Internet was new. But no more. You need to be strategic, and you need to follow list building best practice. This infographic, courtesy …
Continue Reading about Get More Email Optins with These Pro Tactics [Infographic] →
As a marketer, do you need to worry about domain authority (DA)? Let's evaluate... Your goal is to connect with your best prospects and build a relationship with them that leads to sales. For that, …
Continue Reading about What’s Your Domain Authority & How Can You Increase It? [Infographic] →
Looking for a managing editor to run your blog? Sadly, you're going to need to look beyond your candidate's writing ability. Blog management takes more than an ability to write well or come up with …
Continue Reading about The Top 10 Skills Every Successful Blog Editor Should Have →
Talk to a budding writer, and here's what you'll hear: “I’m a writer; I can write anything.” But nothing could be further from the truth. Different types of writing require different skills, which …
Continue Reading about Why Content Writers Are Worth Their Weight in Gold →
My #1 rule in content marketing is that blog posts aren’t for selling. So imagine my surprise when I wrote a blog post and realized it was over-the-top salesy. What happened? I didn’t intend to …
Continue Reading about What to Do when Your Blog Post Turns Into a Sales Page →
