I’m sitting in my office now, my roll-top desk at my left elbow, a big picture window in front of me. It’s cold outside, and a chill has settled like fog over the room. A steaming cup of tea sits …
The Power of Imagination
"Imagination is the beginning of all creation." George Bernard Shaw Today's post is by John Forde, world-renowned copywriter, author, speaker and shamelessly proud father. I had the honor …
One Sure-fire Way to Derail Success
Has your career or business reached a plateau or, worse, a steady decline? Are you ready to do whatever it takes to gain some momentum and start making forward progress again? No matter what your …
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4 Steps to Better Marketing-Sales Alignment (& More Profits)
Corporate structure can be both a strength and a weakness for any organization. The fact that you have skilled strategists in your C-Suite, best-in-class marketing minds creating your marketing …
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Fad Marketing v. Reason-Why Marketing
When it comes to marketing, which is more important: getting attention or getting results? Advertising trends suggest most marketers believe getting attention is the way to get results. But is that …
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