If you want to improve your website’s rank on Google… develop guru status in your area of expertise… build a web presence that keeps people coming back for more… turn visitors into customers and customers into raving fans… You want to rely on content marketing. But content marketing is no get-rich-quick scheme. You aren’t going […]
More than a quarter of B2B marketers’ total budgets are allocated to content marketing initiatives, and 60% plan to increase that spend next year (B2B Content Marketing: 2012 Benchmarks, Budgets and Trends). The question is, are they creating content that gets results? While content marketing has only recently become a major marketing trend, it isn’t […]
Wondering if content marketing is right for your business? Content marketing is one of the most powerful promotional strategies being used by businesses of all sizes, across all channels, in all industries. It doesn’t matter what type of business you have, content marketing offers six important benefits.
As a writer, it’s easy to get too close to your work. That’s why it helps to have a network of peers who can review your writing and help you see it with fresh eyes. But writers can be a timid group. While we want feedback, we don’t like criticism. So it’s important to set […]
To understand how successful content marketers think about content, you must understand what it is and what it isn’t. Let’s start with what it isn’t. Content as marketing The truth is, content marketing is a misnomer. Marketing makes us think of traditional push-style tactics, and we immediately call to mind direct mail or infomercials.
As a content marketer, engagement is everything. You need a community of loyal followers who know, like and trust you. How do you create engagement? By solving problems for your readers. But if you think about it, the problems you solve never stand alone. They’re closely related to other problems, issues and concerns that also […]
The one criteria for succeeding as a publisher is to connect with your readers. That means you have to know your audience so well you can talk to them like a best friend. As content marketers, we are publishers. Our failing is that we forget it. All too often, we miss the heartbeat of our […]
You may have heard the old marketing maxim, “If you target everyone, you target no one.” This is especially true for content marketers. To succeed at content marketing, you must address the specific needs of your readers. But you can’t do that if you haven’t first identified who they are.
Content marketing isn’t new. But it’s a relatively new addition to the marketer’s daily toolbox. As a result, it’s still somewhat misunderstood. Applied well, content marketing is a valuable tool. But if you’ve adopted one of two myths, you may be missing the mark.
Last month I attended the Self-Publishers Online Conference (SPOC) by Susan Daffron, author of Publishize. I have to say, it was one of the best online conferences I’ve ever attended. (Let me also say that their tag line, Live Long and Publish, is pure genius!) I was impressed enough that yesterday, when I heard Susan […]