Kathryn Aragon
Marketing for SaaS and Services
If you want to improve your website’s rank on Google… develop guru status in your area of expertise… build a web presence that keeps people coming back for more… turn visitors into customers and …
Continue Reading about Get Rich Slow: a Long-Term Marketing Strategy →
More than a quarter of B2B marketers' total budgets are allocated to content marketing initiatives, and 60% plan to increase that spend next year (B2B Content Marketing: 2012 Benchmarks, Budgets and …
Continue Reading about It’s Content Marketing. It Should Get Results. →
Wondering if content marketing is right for your business? Content marketing is one of the most powerful promotional strategies being used by businesses of all sizes, across all channels, in all …
As a writer, it’s easy to get too close to your work. That’s why it helps to have a network of peers who can review your writing and help you see it with fresh eyes. But writers can be a timid …
To understand how successful content marketers think about content, you must understand what it is and what it isn’t. Let’s start with what it isn’t. Content as marketing The truth is, content …
Continue Reading about The Right Way to Think About Content →
As a content marketer, engagement is everything. You need a community of loyal followers who know, like and trust you. How do you create engagement? By solving problems for your readers. But if you …
Continue Reading about Content Marketing Tip #3: Multiple Levels of Engagement →
