I’m sitting in my office now, my roll-top desk at my left elbow, a big picture window in front of me. It’s cold outside, and a chill has settled like fog over the room. A steaming cup of tea sits beside me. It’s calling to me, begging me to stop typing and settle down with […]
The Power of Imagination
“Imagination is the beginning of all creation.” George Bernard Shaw Today’s post is by John Forde, world-renowned copywriter, author, speaker and shamelessly proud father. I had the honor of meeting him in Delray Beach, Florida, at a copywriting seminar. Hailed as one of the top direct marketing copywriters in the business, he’s as entertaining on paper as […]
One Sure-fire Way to Derail Success
Has your career or business reached a plateau or, worse, a steady decline? Are you ready to do whatever it takes to gain some momentum and start making forward progress again? No matter what your challenge, moving to the next level is as much about what you believe as what you know. As professionals, we’re […]
4 Steps to Better Marketing-Sales Alignment (& More Profits)
Corporate structure can be both a strength and a weakness for any organization. The fact that you have skilled strategists in your C-Suite, best-in-class marketing minds creating your marketing messages, and a top-performing sales team ensures your business will make the right marketing and sales decisions. Right? Well, almost. Corporations have the right idea in […]
Fad Marketing v. Reason-Why Marketing
When it comes to marketing, which is more important: getting attention or getting results? Advertising trends suggest most marketers believe getting attention is the way to get results. But is that necessarily the case? It’s true. Cleverness does get attention. It’s not enough to ensure people remember what you’re selling, though. Think about these classic […]
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