Kathryn Aragon

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How to Write Persuasively for the Web

February 4, 2011 By Kathryn Aragon

NOTE: Much of this post is still accurate since Google’s Panda and Penguin updates. But don’t put too much emphasis on keywords. Over-optimization will harm your optimization efforts rather than helping. Your best bet is to write for people, then go through the article to be sure Google will be able to see what it’s […]

Filed Under: Uncategorized Tagged With: content marketing, Copywriting, Online Marketing, Persuasive Writing, SEO

8 Rules for Clear, Readable Copy

February 2, 2011 By Kathryn Aragon

Some say the headline is the most important element of your promotion. Others say the offer is most important. But let’s face it, if you want results, your promotion must get read. That being the case, perhaps readability is more important than either the headline or the offer. How can you make sure your copy […]

Filed Under: Uncategorized

The Importance of Being Social

January 31, 2011 By Kathryn Aragon

More than 75% of U.S. households use social media, according to a mid-2010 report by Nielson Company. And it accounts for more than a fifth of their time online. Listen to these stats: 20% of U.S. adults publish or own a blog. 55% have one or more social networking profiles. 20% provide advice about movies. […]

Filed Under: Uncategorized Tagged With: Marketing, Social Media

Branding vs Marketing: Which Is More Important?

January 27, 2011 By Kathryn Aragon

The debate continues to rage. Which is more important, branding or marketing? Or are they two gears in one machine? As we discussed last week, marketing is the process of getting people who need your service or product to know, like and trust you — so they’ll buy from you. So what is branding and […]

Filed Under: Uncategorized Tagged With: Branding, content marketing, Marketing

The Most Valuable Brands Are Always on our Minds

January 25, 2011 By Kathryn Aragon

In Interbrand’s Best Global Brands 2010, the five most valuable brands are: Coca-Cola IBM Microsoft Google GE How valuable are they? Anywhere from nearly $43 million to $70 million. In fact, every one of these brands account for more than half of the company’s market capitalization. How did they become so valuable? By both shaping and […]

Filed Under: Uncategorized Tagged With: Branding, Marketing, Social Media, Success and Productivity

8 Ways to Help Your Customers Know, Like and Trust You

January 22, 2011 By Kathryn Aragon

According to John Jantsch, “Marketing is getting people who have a specific need or problem to know, like and trust you.” Why know, like and trust? Because your business isn’t about selling products. It’s about building relationship with people who have a need or problem you can solve. Think about it. One-time sales may be […]

Filed Under: Uncategorized

How to Make Your Product Irresistible

January 15, 2011 By Kathryn Aragon

What goes on in the mind of your prospect when she’s considering a purchase? If you’ve never given it much thought, you’re leaving money on the table. Lots of it. Let me explain. Contrary to what you might think, you’re not in the business of selling a product or service. Your customers are only interested […]

Filed Under: Uncategorized Tagged With: Differentiation, Persuasive Writing, Positioning, Tips & Tricks

Make Your Prospects Believe

January 8, 2011 By Kathryn Aragon

I’m sitting in my office now, my roll-top desk at my left elbow, a big picture window in front of me. It’s cold outside, and a chill has settled like fog over the room. A steaming cup of tea sits beside me. It’s calling to me, begging me to stop typing and settle down with […]

Filed Under: Uncategorized Tagged With: Copywriting, E-Factor, Persuasive Writing, Tactics, Tips & Tricks

The Power of Imagination

December 14, 2010 By Kathryn Aragon

“Imagination is the beginning of all creation.” George Bernard Shaw Today’s post is by John Forde, world-renowned copywriter, author, speaker and shamelessly proud father. I had the honor of meeting him in Delray Beach, Florida, at a copywriting seminar. Hailed as one of the top direct marketing copywriters in the business, he’s as entertaining on paper as […]

Filed Under: Uncategorized Tagged With: Copywriting, E-Factor, Motivation, Tactics, Tips & Tricks

One Sure-fire Way to Derail Success

December 7, 2010 By Kathryn Aragon

Has your career or business reached a plateau or, worse, a steady decline? Are you ready to do whatever it takes to gain some momentum and start making forward progress again? No matter what your challenge, moving to the next level is as much about what you believe as what you know. As professionals, we’re […]

Filed Under: Uncategorized Tagged With: Goals, Success and Productivity, Tips & Tricks

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