Kathryn Aragon
Executive Coach for Growth-Driven Leaders
Talk to a budding writer, and here's what you'll hear: “I’m a writer; I can write anything.” But nothing could be further from the truth. Different types of writing require different skills, which …
Continue Reading about Why Content Writers Are Worth Their Weight in Gold →
My #1 rule in content marketing is that blog posts aren’t for selling. So imagine my surprise when I wrote a blog post and realized it was over-the-top salesy. What happened? I didn’t intend to …
Continue Reading about What to Do when Your Blog Post Turns Into a Sales Page →
Getting eyeballs on your content requires traffic, and your first traffic-generating strategy is search engine optimization. In this video, I walk you through your basic SEO tasks for every post you …
Continue Reading about Quick & Easy SEO: How I Optimize My Blog Posts →
I was talking with a successful business owner not long ago, and he asked me an interesting question. “If you left Crazy Egg, who would you recommend to take your place?” It was an honest question. …
Continue Reading about Do You Have What It Takes to Be a Big-Brand Editor? →
Every blogger leveraging social media marketing dreams of creating viral content with thousands of shares and page views. Unfortunately, for most, it seems to remain a dream. It doesn’t have to be …
Continue Reading about 6 Ways To Create Content with Viral Potential →
Remember a few years ago when blogs started creating epic posts? I first heard the term around 2011 or so. A few years later, they became standard among business blogs—I now think of 2013 as The Year …
Continue Reading about Do You Need Epic Content on Your Blog? →
