When it comes to converting visitors and browsers into sales, there are a number of techniques recommended by the experts—optimizing the sales funnel, predicting buyer patterns—but we believe the best …
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Content Marketing Trends: What to Expect in 2016
Maybe you’ve noticed: It’s getting harder to get a comment or social share on your blog. That’s because each year, people become more social, and it’s changing the way they interact with brands …
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10 Ways to Boost Content Engagement [Checklist]
To get eyeballs on your content, you need to think beyond content creation. Yes, you need to have something worth sharing, a message that helps, challenges or entertains your audience. And …
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How to Choose Your Best Email Service Provider
I get it. Choosing your email service provider can feel like a life-or-death decision. And in a way, it is. After all, your ability to connect with your audience, build and nurture relationships, and …
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The Question of Frequency: Quality vs. Quantity in Blogging
How many blog posts should you be publishing? Twenty posts a month? Ten? Five? Or can you get away with less? With 86% of businesses using content marketing, there’s more content flooding inboxes …
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The Art of Newsjacking: 5 Ways to Tap the News for New Content
Of all the types of content you can create, one of the most challenging is newsjacking. Why? Because as easy as it sounds, it takes a lot of skill to get it right. You have to be paying attention to …
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