Kathryn Aragon
B2B Growth Consultant
To be profitable online, you must develop a culture of testing. The "best" headline or graphic isn't the one you like best or the one that fits some criteria set by today's most popular guru. It's …
Continue Reading about How to Lift Your eCommerce Conversion Rates [Infographic] →
How do you win the marketing game? Well, to start, you don’t just wing it. Top marketers always have a Game Plan. And while it’s flexible and can change on the fly, for the most part, they stick with …
Let's face it. Every business has its own social media profile. However, only a very few manage to succeed in their campaigns. The reason? Having a mere profile across different platforms is not …
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A few years ago, email marketing received a death threat. You may remember the "email is dead" messages that some marketers were throwing around. But lucky for all of us, they had no foundation in …
Continue Reading about Let These Stats Guide Your Email Marketing Strategy →
Just two weeks left in 2014. If you haven’t set your marketing strategy for 2015 yet, now is the time for some smart marketing prep. But even if you have, it never hurts to dig deep and make sure …
Continue Reading about 7 Questions: Your New Year Marketing Prep →
What was the most impressive content in 2014? Here are the pieces that caught my attention and why they stand out in a sea of content. 1. Raising the bar for all content The 17th Surgery, by Eric …
Continue Reading about 2014 Content Roundup: My Top 10 Content Marketing Picks this Year →
