We’re well into the fourth quarter now. Your holiday marketing plans should be going strong. If you’re still looking for inspiration, though, here are some holiday ideas to get your creative wheels …
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Your 28-Point Email Review Checklist
Email marketing continues to be one of the best ways to engage your best prospects, nurture relationship, and drive sales. So why wouldn't you take a few extra minutes to make sure your email is …
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The “New” Short-Form Landing Page
How do you sell to time-crunched consumers? Some experts tell us to cut our copy in half and then trim it some more. But let’s face it, there are only so many words you can cut before you run out of …
How to Create a Strong Value Statement (And Why It Matters)
You’ve heard a lot over the last few years about the need to wrap your marketing around stories. I get it. I love a story as much as anyone. But I’m seeing a trend to misuse this concept and, as a …
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Should You Remove Comments From Your Blog?
A few weeks ago, Chris Brogan announced that he’s turning off blog comments on his site. This comes a few months after Copyblogger did the same thing. And, of course, a few years after Seth Godin, …
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FormGet: Beautiful Forms in Minutes
I love trying new products. Sometimes you're pleasantly surprised. One of the products I sampled recently is FormGet, a form builder that promises beautiful forms in minutes. I have to admit, I …
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