Kathryn Aragon
B2B Growth Consultant
Frustrated by declining organic traffic? You’re not alone. For years, businesses have leveraged user-generated content (UGC) platforms as free distribution channels to get in front of their ideal …
Continue Reading about The End of Free Traffic? Here’s What’s Next →
Want better engagement with your content? You have about three seconds to hook their attention. And the best way to do that is to study the masters — 1950's ad men. David Ogilvy said it best in …
Continue Reading about 9 Headline Formulas You Can Use to Boost Social Engagement →
A content strategy is a simple plan for achieving the goals and growth metrics your content program is responsible for. It sounds complicated, but after 20 years as a content strategist, I can assure …
Continue Reading about Content Strategy: Here’s a Simple Plan that Just Works →
We talk a lot about quality content. But what exactly does that mean? Learn my Blockbuster Approach to quality content, plus 13 checkpoints for ensuring your content is the highest quality …
Continue Reading about Quality Content: What Is It, Why It Matters, and a 13-Point Checklist →
I originally published Content Shock in December 2014, and it's as relevant today as it was then, possibly more so. I'm republishing it today, nearly ten years later, with a few notes on what I'm …
Continue Reading about Set Your Marketing Strategy to Avoid Content Shock →
Marketing for SaaS takes more than a content marketing strategy, promotions aimed at your target audience, and advertising. And it goes beyond MQLs (marketing-qualified leads) and SQLs …
Continue Reading about SaaS Marketing: A Revenue-First Approach →
