Kathryn Aragon
B2B Growth Consultant
Want better engagement with your content? You have about three seconds to hook their attention. And the best way to do that is to study the masters — 1950's ad men. David Ogilvy said it best in …
Continue Reading about 9 Headline Formulas You Can Use to Boost Social Engagement →
A content strategy is a simple plan for achieving the goals and growth metrics your content program is responsible for. It sounds complicated, but after 20 years as a content strategist, I can assure …
Continue Reading about Content Strategy: Here’s a Simple Plan that Just Works →
We talk a lot about quality content. But what exactly does that mean? Learn my Blockbuster Approach to quality content, plus 13 checkpoints for ensuring your content is the highest quality …
Continue Reading about Quality Content: What Is It, Why It Matters, and a 13-Point Checklist →
I originally published Content Shock in December 2014, and it's as relevant today as it was then, possibly more so. I'm republishing it today, nearly ten years later, with a few notes on what I'm …
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Marketing for SaaS takes more than a content marketing strategy, promotions aimed at your target audience, and advertising. And it goes beyond MQLs (marketing-qualified leads) and SQLs …
Continue Reading about SaaS Marketing: A Revenue-First Approach →
In 2023, 4.3 billion people worldwide — half the world's population — used email. By the end of 2026, that number is expected to be 4.7 billion, with more users and each user having multiple email …
Continue Reading about Email Personalization: What It Is and How to Do It Right →
