Kathryn Aragon
Marketing for SaaS and Services
For years, local SEO has been about optimizing your Google Business Profile (GBP), collecting 5-star reviews, building citations, and using the right keywords. These tactics helped you rank in the Map …
Continue Reading about AIO and Local SEO: What the AI Revolution Means for Local Businesses →
We’re in the middle of the biggest shift since the dawn of digital marketing—the Marketing Renaissance. You’ve likely seen declining results from traditional digital marketing tactics. This trend …
Continue Reading about 3 Pillars and 7 Digital Marketing Strategies that Drive Real Growth →
For the last 20 years, digital marketing has operated on a simple formula: But that formula isn’t working like it used to. Search is declining. Organic reach on social is throttled. The …
Continue Reading about Marketing Renaissance: Reinventing Organic Growth →
Frustrated by declining organic traffic? You’re not alone. For years, businesses have leveraged user-generated content (UGC) platforms as free distribution channels to get in front of their ideal …
Continue Reading about The End of Free Traffic? Here’s What’s Next →
Want better engagement with your content? You have about three seconds to hook their attention. And the best way to do that is to study the masters — 1950's ad men. David Ogilvy said it best in …
Continue Reading about 9 Headline Formulas You Can Use to Boost Social Engagement →
A content strategy is a simple plan for achieving the goals and growth metrics your content program is responsible for. It sounds complicated, but after 20 years as a content strategist, I can assure …
Continue Reading about Content Strategy: Here’s a Simple Plan that Just Works →
