Kathryn Aragon
B2B Growth Consultant
According to John Jantsch, “Marketing is getting people who have a specific need or problem to know, like and trust you.” Why know, like and trust? Because your business isn’t about selling …
Continue Reading about 8 Ways to Help Your Customers Know, Like and Trust You →
What goes on in the mind of your prospect when she’s considering a purchase? If you’ve never given it much thought, you’re leaving money on the table. Lots of it. Let me explain. Contrary to …
Continue Reading about How to Make Your Product Irresistible →
I’m sitting in my office now, my roll-top desk at my left elbow, a big picture window in front of me. It’s cold outside, and a chill has settled like fog over the room. A steaming cup of tea sits …
"Imagination is the beginning of all creation." George Bernard Shaw Today's post is by John Forde, world-renowned copywriter, author, speaker and shamelessly proud father. I had the honor …
Has your career or business reached a plateau or, worse, a steady decline? Are you ready to do whatever it takes to gain some momentum and start making forward progress again? No matter what your …
Continue Reading about One Sure-fire Way to Derail Success →
When it comes to marketing, which is more important: getting attention or getting results? Advertising trends suggest most marketers believe getting attention is the way to get results. But is that …
Continue Reading about Fad Marketing v. Reason-Why Marketing →
