A few years ago, as mothers often do, I helped my son with a school project. This was no ordinary project. In our feeble attempts to give the teacher what she wanted, we spent the night scouring the web, reading scholarly reports, and scratching our heads. Looking back, I’m not sure the teacher understood this […]
Do You Make These 4 Marketing Mistakes?
Success in marketing depends on one thing: delivering an irresistible offer to the people who are most likely to respond. Sounds simple, right? Nothing could be further from the truth. Because behind that successful offer are a number of strategies that must be securely in place before you can connect and convert. Where does it […]
What Is a Copywriter?
Even if you’ve never met one, you can probably guess what a business writer or commercial writer does. The term copywriter is a bit more of a challenge. Logic tells us that a copywriter writes copy. But what on earth is copy? In marketing and advertising, the words are called copy. These words may be […]
Emotional Engagement: How to Make Your Promotion Irresistible
Emotional engagement is an advanced technique for generating that “must-have” reaction to your promotions. Of course, knowing it even exists is just the beginning. The trick is to make it a consistent part of your marketing communications. Let’s look at how you can do that. How do you create emotional engagement? Emotional engagement is the strategic combination of: A powerful […]
Make Your Prospects Believe
I’m sitting in my office now, my roll-top desk at my left elbow, a big picture window in front of me. It’s cold outside, and a chill has settled like fog over the room. A steaming cup of tea sits beside me. It’s calling to me, begging me to stop typing and settle down with […]
The Power of Imagination
“Imagination is the beginning of all creation.” George Bernard Shaw Today’s post is by John Forde, world-renowned copywriter, author, speaker and shamelessly proud father. I had the honor of meeting him in Delray Beach, Florida, at a copywriting seminar. Hailed as one of the top direct marketing copywriters in the business, he’s as entertaining on paper as […]