Kathryn Aragon
Marketing for SaaS and Services
Years ago, as mothers often do, I helped my son with a school project. This was no ordinary project. In our feeble attempts to give the teacher what she wanted, we spent the night scouring the web, …
Continue Reading about Brand Appeal: Does Your Brand Have What It Takes? →
Success in marketing depends on one thing: delivering an irresistible offer to the people who are most likely to respond. Sounds simple, right? Nothing could be further from the truth. Because …
Continue Reading about Do You Make These 4 Marketing Mistakes? →
Even if you’ve never met one, you can probably guess what a business writer or commercial writer does. The term copywriter is a bit more of a challenge. Logic tells us that a copywriter writes copy. …
Emotional engagement is an advanced technique for generating that “must-have” reaction to your promotions. Of course, knowing it even exists is just the beginning. The trick is to …
Continue Reading about Emotional Engagement: How to Make Your Promotion Irresistible →
I’m sitting in my office now, my roll-top desk at my left elbow, a big picture window in front of me. It’s cold outside, and a chill has settled like fog over the room. A steaming cup of tea sits …
"Imagination is the beginning of all creation." George Bernard Shaw Today's post is by John Forde, world-renowned copywriter, author, speaker and shamelessly proud father. I had the honor …
