Kathryn Aragon
B2B Growth Consultant
It’s so easy to be distracted by new technology, channels, and media, some of the foundational principles get overlooked. The big idea is one such principle. As David Ogilvie said, “It takes a big …
Continue Reading about The Key to Marketing Success: What’s the Big Idea? →
Content marketing has hit its golden years. According to the 2017 B2B Content Marketing report: Nine out of 10 (89%) B2B businesses have adopted content marketing as a key marketing strategy. …
Continue Reading about 52 Minutes to Turbocharge Your Content Strategy →
It happens. A link breaks on an old blog post, and the webmaster is too busy to notice. Or a URL gets typed wrong. Trouble is, people clicking on those links end up… on your 404 page. What’s a …
Continue Reading about 20 404 Pages You Can Write Home About (& 3 You Shouldn’t) →
Have I mentioned before how much I love helping creative professionals find their “thing”? Even if you don’t consider yourself a true creative, but “just” a content creator or Web writer, you can …
Continue Reading about A Message for Content Creators: Release Your Inner Artist →
Ever feel like the well has run dry… that you’re completely tapped out of good content ideas… that finding a drop of moisture in dry dirt would be easier than coming up with even one more blog post …
Continue Reading about The Missing Link for Content Marketers: More Input →
Have you noticed? Every now and then, a particular idea takes hold and every content writer in your industry writes about that one topic. Sure, some posts are interesting. Some add to the …
