When you think of copywriting tips, it isn't Shakespeare who typically comes to mind. Maybe it's because he wrote in King James English or that we study him in advanced English classes. But …
Do You Make These 4 Marketing Mistakes?
Success in marketing depends on one thing: delivering an irresistible offer to the people who are most likely to respond. Sounds simple, right? Nothing could be further from the truth. Because …
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The Courage to Be Creative
Steve Jobs probably had it. Leonardo da Vinci had it for sure. But Shakespeare didn't. What is it? Creativity. It's one of the most highly prized and admired qualities in all mankind. But it's such …
Differentiation: How Far Are You Willing to Go?
One of the pillars of marketing is differentiation: standing out from the crowd, having a unique selling point and a one-of-a-kind brand. But how far are you willing to go to be different? …
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Creativity Is Weird
You don't have to read much of Seth Godin's book, We Are All Weird, to get the message. The new normal is weird. It's a comforting thought for us creatives. How often have you come up with a great …
5 Pillars of Persuasive Marketing Copy
Whether you’re trying to write a postcard or an email, a landing page or a sales letter, your goal is the same: to persuade your reader to take action. Do the rules of persuasion change depending on …
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