Kathryn Aragon
B2B Growth Consultant
I’m noticing a trend that makes me uncomfortable. Perhaps you’ve seen it too. It’s a growing misunderstanding of what it means to be a thought leader. In the last week, I’ve read that people who use …
Continue Reading about Thought Leadership Isn’t License to Criticize →
Whether you office in a cubicle or at home, it doesn’t matter. If you’re a professional marketer, many of your daily duties are the same.I’ve outlined a day in my freelance office and a day in my …
In direct response, we’ve been taught that copy is king. These days, visuals and layout make a big difference as well. Yes, people will read long copy if they’re interested in buying. But we’re …
Continue Reading about Direct Response: 3 Elements that Make a Package Sing →
