Ever do this? Craft a killer landing page for your website, get everything loaded and running, and then sit back, waiting for the sale to pour in. But you wait and wait… and wait. No results. You can’t help but wonder: Did Google release a new update? Did you choose the wrong headline? The truth […]
Marketing Has Changed: Are You Keeping Up?
Marketing used to be interruption-style communications: people yelling on the street corner, print ads, radio and TV spots, direct mail, you name it. Its goal was to scream, “Look at me!” so the consumer would pay attention. But there was madness in this method. Each successive ad had to outdo anything that came before it. […]
Social Content Marketing?
The trouble with marketing is that, in order to talk about any individual strategy, you have to extract it from the overall marketing plan and talk about it as if it’s the only strategy that works. It can be confusing. People could easily misunderstand and try to succeed with that one strategy rather than a […]
Get Rich Slow: a Long-Term Marketing Strategy
If you want to improve your website’s rank on Google… develop guru status in your area of expertise… build a web presence that keeps people coming back for more… turn visitors into customers and customers into raving fans… You want to rely on content marketing. But content marketing is no get-rich-quick scheme. You aren’t going […]
What Matters Most In Content Marketing
Google’s new Penguin updates hit many content marketers hard. But future updates shouldn’t be a worry if you stop focusing about old-style SEO. The bottom line in search engine optimization is this: Improve your search ranking by focusing on quality. Keywords and metadata are important, sure. But trying to manipulate the system will cause you to […]
Google, Penguin and Panda: The New Face of SEO
It’s been a little more than a month since Google released the newest algorithm change, dubbed Penguin. (Gotta say, it’s a mystery to me where they get these update names!) Already, a little more than a week ago, the first update, Penguin 1.1, was released. The target of these updates? Webspam. What is webspam, and […]
Marketing Basics
What is marketing? Big ideas, persuasion, sales, motivation, call to action… Yes. It’s all of these and more. But the easiest expression of it is this: strong ideas, simply expressed. A big idea doesn’t have to be complicated. Your copy doesn’t need to be impressive. The greatest marketing is also the simplest.
6 Benefits of Content Marketing
Wondering if content marketing is right for your business? Content marketing is one of the most powerful promotional strategies being used by businesses of all sizes, across all channels, in all industries. It doesn’t matter what type of business you have, content marketing offers six important benefits.
The Right Way to Think About Content
To understand how successful content marketers think about content, you must understand what it is and what it isn’t. Let’s start with what it isn’t. Content as marketing The truth is, content marketing is a misnomer. Marketing makes us think of traditional push-style tactics, and we immediately call to mind direct mail or infomercials.
Content Marketing Tip #3: Multiple Levels of Engagement
As a content marketer, engagement is everything. You need a community of loyal followers who know, like and trust you. How do you create engagement? By solving problems for your readers. But if you think about it, the problems you solve never stand alone. They’re closely related to other problems, issues and concerns that also […]
