Kathryn Aragon

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Anatomy of a Marketing Campaign

November 19, 2012 By Kathryn Aragon

Ever do this? Craft a killer landing page for your website, get everything loaded and running, and then sit back, waiting for the sale to pour in. But you wait and wait… and wait. No results. You can’t help but wonder: Did Google release a new update? Did you choose the wrong headline? The truth […]

Filed Under: Uncategorized Tagged With: Communication Plan, content marketing, Direct Response, Idea Generation, Ideal Prospect, Information Marketing, Marketing, Strategy

Marketing Has Changed: Are You Keeping Up?

September 24, 2012 By Kathryn Aragon

Marketing used to be interruption-style communications:  people yelling on the street corner, print ads, radio and TV spots, direct mail, you name it. Its goal was to scream, “Look at me!” so the consumer would pay attention. But there was madness in this method. Each successive ad had to outdo anything that came before it. […]

Filed Under: Uncategorized Tagged With: content marketing, Ideal Prospect, Information Marketing, Marketing, Online Marketing, SEO, Social Media

Social Content Marketing?

June 25, 2012 By Kathryn Aragon

The trouble with marketing is that, in order to talk about any individual strategy, you have to extract it from the overall marketing plan and talk about it as if it’s the only strategy that works. It can be confusing. People could easily misunderstand and try to succeed with that one strategy rather than a […]

Filed Under: Uncategorized Tagged With: content marketing, Direct Response, Information Marketing, Online Marketing, SEO, Social Media, Strategy

Get Rich Slow: a Long-Term Marketing Strategy

June 18, 2012 By Kathryn Aragon

If you want to improve your website’s rank on Google… develop guru status in your area of expertise… build a web presence that keeps people coming back for more… turn visitors into customers and customers into raving fans… You want to rely on content marketing. But content marketing is no get-rich-quick scheme. You aren’t going […]

Filed Under: Uncategorized Tagged With: content marketing, Information Marketing, Online Marketing, Publisher Mindset, SEO, Strategy

What Matters Most In Content Marketing

June 11, 2012 By Kathryn Aragon

Google’s new Penguin updates hit many content marketers hard. But future updates shouldn’t be a worry if you stop focusing about old-style SEO. The bottom line in search engine optimization is this: Improve your search ranking by focusing on quality. Keywords and metadata are important, sure. But trying to manipulate the system will cause you to […]

Filed Under: Uncategorized Tagged With: content marketing, Information Marketing, Online Marketing, SEO, Social Media, Strategy

Google, Penguin and Panda: The New Face of SEO

June 4, 2012 By Kathryn Aragon

It’s been a little more than a month since Google released the newest algorithm change, dubbed Penguin. (Gotta say, it’s a mystery to me where they get these update names!) Already, a little more than a week ago, the first update, Penguin 1.1, was released. The target of these updates? Webspam. What is webspam, and […]

Filed Under: Uncategorized Tagged With: content marketing, Information Marketing, Online Marketing, SEO, Strategy

Marketing Basics

May 10, 2012 By Kathryn Aragon

What is marketing? Big ideas, persuasion, sales, motivation, call to action… Yes. It’s all of these and more. But the easiest expression of it is this: strong ideas, simply expressed. A big idea doesn’t have to be complicated. Your copy doesn’t need to be impressive. The greatest marketing is also the simplest.

Filed Under: Uncategorized Tagged With: Big Idea, Copywriting, Information Marketing, Marketing, Online Marketing

6 Benefits of Content Marketing

August 29, 2011 By Kathryn Aragon

Wondering if content marketing is right for your business? Content marketing is one of the most powerful promotional strategies being used by businesses of all sizes, across all channels, in all industries. It doesn’t matter what type of business you have, content marketing offers six important benefits.

Filed Under: Uncategorized Tagged With: Branding, content marketing, Customer Service, Ideal Prospect, Information Marketing, Online Marketing, Positioning, Publisher Mindset, Sales, SEO, Social Media

The Right Way to Think About Content

August 1, 2011 By Kathryn Aragon

To understand how successful content marketers think about content, you must understand what it is and what it isn’t. Let’s start with what it isn’t. Content as marketing The truth is, content marketing is a misnomer. Marketing makes us think of traditional push-style tactics, and we immediately call to mind direct mail or infomercials.  

Filed Under: Uncategorized Tagged With: Content Marketing, Customer Service, Ideal Prospect, Information Marketing, Publisher Mindset, Social Media, Strategy

Content Marketing Tip #3: Multiple Levels of Engagement

July 25, 2011 By Kathryn Aragon

As a content marketer, engagement is everything. You need a community of loyal followers who know, like and trust you. How do you create engagement? By solving problems for your readers. But if you think about it, the problems you solve never stand alone. They’re closely related to other problems, issues and concerns that also […]

Filed Under: Uncategorized Tagged With: content marketing, Idea Generation, Ideal Prospect, Information Marketing, Positioning, Publisher Mindset, Strategy

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