Whether you office in a cubicle or at home, it doesn’t matter. If you’re a professional marketer, many of your daily duties are the same.I’ve outlined a day in my freelance office and a day in my …
Simplicity: The Secret to Powerful Marketing
In Marketing 101, we’re taught to begin with a positioning statement. It’s our raison d’être, our reason for being. And it should be distilled to the point that it could fit within a sentence or …
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Do You Know Who Your Ideal Prospect Is?
For the best ROI on your marketing, get to know your ideal prospect One of the most important elements of a successful marketing campaign isn’t what you say but who you say it to. This applies to …
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My Top 10 Favorite Marketing Books — And Why I Have Them on My Bookshelf
Ever wonder what books are on top marketers’ bookshelves? Here’s a list of the books I turn to when I’m needing inspiration or guidance. Marketing is a big subject, I know. With that in mind, I’ve …
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Blogging for Business: 10 Tips to Build a Powerful Business Blog
Your business blog should be the hub of a strong social media and content marketing strategy. As such, it’s vital that you get it right. Unless you know how to strategically plug a blog into the big …
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This Retailer Gets a Hand-slap by Google for Black-Hat SEO
Somehow I never imagined JCPenney wearing the black hat. In my mind, the Plano retailer would be riding alongside John Wayne and Jimmy Stewart, not hiding out with Black Bart. So the hand-slap doled …
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