Correct me if I’m wrong, but it seems to me that content is the new SEO. Since the Panda update in February: Keywords are no longer the end-all in optimization. Google’s update was a slap …
4 Keys to Strong Prospect Engagement
Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if …
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Fill Your Funnel: Tap into the Power of Online Offers
I love the image of a funnel when we’re talking about marketing and sales. The sales cycle only applies to sales. The 4Ps only work for marketing. But the funnel is where marketing and sales …
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A Day in the Life of a Marketer
Whether you office in a cubicle or at home, it doesn’t matter. If you’re a professional marketer, many of your daily duties are the same. I’ve outlined a day in my freelance office and a day in my …
Simplicity: The Secret to Powerful Marketing
In Marketing 101, we’re taught to begin with a positioning statement. It’s our raison d’être, our reason for being. And it should be distilled to the point that it could fit within a sentence or …
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Do You Know Who Your Ideal Prospect Is?
For the best ROI on your marketing, get to know your ideal prospect One of the most important elements of a successful marketing campaign isn’t what you say but who you say it to. This applies to …
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