Wondering if content marketing is right for your business? Content marketing is one of the most powerful promotional strategies being used by businesses of all sizes, across all channels, in all …
Marketing Results: Have they changed?
Direct mail has been replaced by email. Advertising has been trumped by content marketing and social media. New technology and new media are quickly putting traditional marketing tactics (and those …
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How to Profit by Making Your Content Free
How do you approach content marketing? Do you favor paid or free information? I’m going to tell you why I think free is your best bet, especially early in the sales cycle. But first, let me tell you …
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What SPOC Taught Me About Content Marketing
Last month I attended the Self-Publishers Online Conference (SPOC) by Susan Daffron, author of Publishize. I have to say, it was one of the best online conferences I’ve ever attended. (Let me also …
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A Lesson in Listenomics
Your customers are talking. Are you listening? When you tune in to your customers and respond to their needs, you can win their hearts. But the opposite is also true. Remember the “Dell sucks” and …
Google vs. Your Readers: How to Produce Quality Content for Non-Readers
It’s an odd world. Readers are now skimmers. Yet they crave information. Google rewards content, not keywords. Yet keywords are the foundation of search. What’s a marketer to do? …
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