You don't have to read much of Seth Godin's book, We Are All Weird, to get the message. The new normal is weird. It's a comforting thought for us creatives. How often have you come up with a great …
What Your Prospect Wants to Know
Do you care about your customers? You make a sale for one, and only one, reason. Purchasing from you, there’s more in it for your customer than with any of your competitors. That being said, does …
Thought Leadership Isn’t License to Criticize
I’m noticing a trend that makes me uncomfortable. Perhaps you’ve seen it too. It’s a growing misunderstanding of what it means to be a thought leader. In the last week, I’ve read that people who use …
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7 Reasons You Need to Write a Book
What’s the one thing you can do to give yourself instant credibility? Not long ago, I heard about the owner of a gourmet pizzeria who wrote a book. It probably wasn’t long: promoting her restaurant …
6 Keys to Developing Trust
“I have known a vast quantity of nonsense talked about bad men not looking you in the face. Don't trust that conventional idea. Dishonesty will stare honesty out of countenance any day in the week, if …
Business Success: Make Your Prospects Comfortable
“People rarely seek out or choose the best. Instead,they choose what makes them comfortable,whether it’s the best or not,” says Garrison Wynn in his book, The Real Truth about Success. Wynn …
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