Kathryn Aragon
Marketing for SaaS and Services
This month, we're exploring ways to love your customer. We've already discussed two methods, honest respect and extreme value. Today we talk about the importance of customer service. The …
Continue Reading about How to Build Trust and Wow Your Customers: The Easy Way →
This month we're talking about ways you can win your customer's heart — and build your business at the same time. Last week's article was about respecting your customers. If you missed it, you can …
Want to grow your business? Make February your unofficial "Love Your Customer" month. To that end, this month I'll be writing about four things you can and should do to win your customer's heart. The …
Continue Reading about Customer Satisfaction: Without Them, You’re Out of Business →
Last week I listed my top three picks for the marketing tactics that will help you succeed as a digital marketer. If you missed it, you can read it here. Today, I continue the list, giving you my …
Continue Reading about Final 3 Tactics for Digital Marketers →
Last week I talked about the first step in creating your marketing strategy for 2012, a high-level overview of your objectives. If you missed it, you can access it here. Once you've set your …
Continue Reading about Top 3 Tactics for Digital Marketers →
It's ironic. Here we are in the Information Age, suffering information overload, yet we continue to crave… you guessed it… information. Is it an addiction? Is it a result of the isolation we …
Continue Reading about Building Your Business Persona: Real or Reality? →
