In Breaking Bias, Anu Gupta doesn’t just offer a book—he extends an invitation to embark on a deeply personal and transformative journey into the roots of bias and its far-reaching impact. This is …
A Marketer’s Guide to the Best AI Tools for 2024
When ChatGPT burst onto the scene, it didn’t just introduce a new tool — it ushered in a new era of marketing. What was once the stuff of science fiction suddenly became a reality, with AI …
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Pattern Breakers: Book Review
In Pattern Breakers: Why Some Start-Ups Change the Future, Mike Maples Jr. and Peter Ziebelman draw upon decades of venture capital experience to explore a question that nags at the heart of every …
Marketing vs. Sales? It’s Not Even the Right Question
In recent years, there’s been a move within companies to consolidate the teams that drive revenue. It makes sense on the surface — get them all on the same page, working together, and revenue should …
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Content Strategy: Here’s a Simple Plan that Just Works
A content strategy is a simple plan for achieving the goals and growth metrics your content program is responsible for. It sounds complicated, but after 20 years as a content strategist, I can assure …
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Quality Content: What Is It, Why It Matters, and a 13-Point Checklist
We talk a lot about quality content. But what exactly does that mean? What qualifies as "good content"? How does the quality of the content on your website impact growth? In this article, I share …
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