Kathryn Aragon
B2B Growth Consultant
When the economy is down, as it’s been in the past few years, we tend to see more layoffs and budget cuts. But history has shown that many recession-proof actions will do more harm than …
Continue Reading about Marketing in a Recession or Down Economy: What, Why & How →
As a social media marketer, wouldn’t it be nice to have a crystal ball to predict what content will go viral? Fortunately, you don’t need to be gifted with clairvoyance to know what content …
Continue Reading about Social Media Analytics: How to Track Social Content Performance →
As a small business, you’re obsessed with showing how your social media efforts are contributing to your company’s bottom line. You track social media analytics on each network daily, but …
Continue Reading about 15 Paid and Free Social Media Analytics Tools to Track Performance →
To grow your business, you need content. But the type of content you need depends on what you’re trying to achieve. You see, different types of content drive different results. And if you’re …
Continue Reading about 4 Types of Content that Drive Growth →
More than three-fourths of small businesses say they do at least 25% of their marketing on social media. And 7 out of 10 say social media has been somewhat or very effective. (Buffer) Even so, many …
Continue Reading about 3 Tips for Marketing on Social Media (the Right Way) →
Video content has been rising in popularity for the last decade. Now that technology has caught up. Even small brands have unlimited video types and usages at their fingertips, making it easy to …
Continue Reading about 9 Types of Video That Drive Engagement and Sales →
