If you haven’t done so already, it’s time to update your Twitter profile. A few weeks ago, Twitter rolled out a new header feature, similar to the Facebook’s timeline banner. It’s a nice change that allows you to personalize and brand your Twitter page. Below, I give you step-by-step instructions for doing it. It’s simple.
Maybe you’ve heard rumors that email marketing is dead. I’m not sure how these rumors get started. Possibly it’s by email marketers who are trying to reduce competition in their readers’ inboxes. Email marketing is far from dead. Just as direct mail isn’t dead. Nor advertising on TV and radio.
“Perception is reality.” That’s how my professor started every marketing class, repeating the words as a mantra until they became a permanent part of our thinking. Even so, when you’re on the job and deadlines loom, it’s easy to forget. We get so caught up in features and benefits, headlines and leads, offers and guarantees, […]
One of the most challenging assignments for any marketer is the elusive (and intimidating) unique selling proposition (USP). “Own a piece of the market,” instructs your marketing manual. Okay, but what does that even mean? Today, I’d like to share some simple ways to identify your USP so you can own your own unique share […]
Success in marketing depends on one thing: delivering an irresistible offer to the people who are most likely to respond. Sounds simple, right? Nothing could be further from the truth. Because behind that successful offer are a number of strategies that must be securely in place before you can connect and convert. Where does it […]
We come to the end of “Love Your Customer” month. Each week we’ve covered things you can do to build your business by putting your customers first. Today, we wrap up with a focus on long-term relationship. Let me start by asking a question… Is relationship important, or does that introduce an element of “unprofessionalism”?
This month, we’re exploring ways to love your customer. We’ve already discussed two methods, honest respect and extreme value. Today we talk about the importance of customer service. The long-time star in this category is Nordstrom. They’ve built their reputation on a willingness to do whatever it takes to make you happy. But they aren’t […]
This month we’re talking about ways you can win your customer’s heart — and build your business at the same time. Last week’s article was about respecting your customers. If you missed it, you can find it here. Today, we’ll be talking about extreme value. Your customer’s bottom line All your customer cares about is […]
This month, I’ve detailed a simple process for developing your marketing strategy for the year. The process begins with a high-level overview and continues with a selection of the channels you’ll use to communicate with your target audience. This week, I help you fill in the details, turning objectives into specific plans that will turn […]
Last week I listed my top three picks for the marketing tactics that will help you succeed as a digital marketer. If you missed it, you can read it here. Today, I continue the list, giving you my final three recommendations for a strategic marketing plan that will connect you with your prospects and customers. […]