Kathryn Aragon
Executive Coach for Growth-Driven Leaders
Do you know how often your about page is viewed? Usually it’s the most viewed page after your home page. Does your about page turn web visitors into leads? And customers? Let’s have a look at …
Continue Reading about 6 Simple Tips for Winning Customers with an Engaging About Page →
Google rewards it. Web experts recommend it. Users have no patience for sites without it. What is it? Usability. Now that the world is primarily digital, your website must be easy to use. And …
Continue Reading about 6 Simple Changes That Will Improve Your Website’s Usability →
If you haven’t done so already, it’s time to update your Twitter profile. A few weeks ago, Twitter rolled out a new header feature, similar to the Facebook’s timeline banner. It’s a nice change …
Continue Reading about How to Create Your New Twitter Header →
Maybe you’ve heard rumors that email marketing is dead. I’m not sure how these rumors get started. Possibly it’s by email marketers who are trying to reduce competition in their readers’ …
“Perception is reality.” That’s how my professor started every marketing class, repeating the words as a mantra until they became a permanent part of our thinking. Even so, when you’re on the …
Continue Reading about Why Some Promotions Sell and Others Fail →
One of the most challenging assignments for any marketer is the elusive (and intimidating) unique selling proposition (USP). "Own a piece of the market," instructs your marketing manual. Okay, but …
