Kathryn Aragon

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Top 3 Tactics for Digital Marketers

January 16, 2012 By Kathryn Aragon

Last week I talked about the first step in creating your marketing strategy for 2012, a high-level overview of your objectives. If you missed it, you can access it here. Once you’ve set your objectives, you can start drilling down to the details. Before you get too excited about specifics, though, it’s a good idea […]

Filed Under: Uncategorized Tagged With: Branding, Communication Plan, content marketing, Goals, Marketing, Online Marketing, Positioning, Social Media, Strategy, Success and Productivity

Taming the Wild Marketing Plan: Where to Start

January 9, 2012 By Kathryn Aragon

This month, I’m writing a series of articles that guide you through the process of developing your marketing plan for the year. In last week’s article, I discussed the need for planning. Today, I walk you through the process of developing your high-level marketing objectives.

Filed Under: Uncategorized Tagged With: Branding, Communication Plan, Goals, Marketing, Motivation, Positioning, Productivity, Strategy

Building Your Business Persona: Real or Reality?

November 28, 2011 By Kathryn Aragon

It’s ironic. Here we are in the Information Age, suffering information overload, yet we continue to crave… you guessed it… information. Is it an addiction? Is it a result of the isolation we feel from fractured families or too much technology? It would make an interesting study, but from my perspective, why doesn’t matter. What’s […]

Filed Under: Uncategorized Tagged With: Branding, Differentiation, Ideal Prospect, Marketing, Online Marketing, Social Media, Strategy, Success and Productivity

Differentiation: How Far Are You Willing to Go?

October 24, 2011 By Kathryn Aragon

One of the pillars of marketing is differentiation: standing out from the crowd, having a unique selling point and a one-of-a-kind brand. But how far are you willing to go to be different?

Filed Under: Uncategorized Tagged With: Branding, Creativity, Differentiation, Marketing, Strategy

6 Benefits of Content Marketing

August 29, 2011 By Kathryn Aragon

Wondering if content marketing is right for your business? Content marketing is one of the most powerful promotional strategies being used by businesses of all sizes, across all channels, in all industries. It doesn’t matter what type of business you have, content marketing offers six important benefits.

Filed Under: Uncategorized Tagged With: Branding, content marketing, Customer Service, Ideal Prospect, Information Marketing, Online Marketing, Positioning, Publisher Mindset, Sales, SEO, Social Media

Don’t Confuse Content with Collateral

June 24, 2011 By Kathryn Aragon

There seems to be some confusion about what content marketing is. And isn’t. When marketers think about content, they often want persuasive hype in the headline and a hard offer in the close. When sales people think about content, they want an about-me page with features and benefits. But neither of these approaches is right.

Filed Under: Uncategorized Tagged With: Branding, Content Marketing, Customer Service, Ideal Prospect, Persuasive Writing, Sales

A Lesson in Listenomics

June 17, 2011 By Kathryn Aragon

Your customers are talking. Are you listening? When you tune in to your customers and respond to their needs, you can win their hearts. But the opposite is also true. Remember the “Dell sucks” and the “Comcast Must Die” campaigns several years ago? Listenomics is based on an old idea that the customer pays the […]

Filed Under: Uncategorized Tagged With: Branding, Customer Service, Marketing, Online Marketing, Social Media

Should Marketers Create Content?

June 15, 2011 By Kathryn Aragon

I recently read an post by {grow} blogger Mark Schaefer that reported a debate over the role of Brands as Publishers. Interesting discussion. The idea behind content marketing is that brands can build their following by providing valuable information to their prospects. In order to do this well, the brand must think like a publisher, […]

Filed Under: Uncategorized Tagged With: Branding, Content Marketing, Information Marketing, Publisher Mindset

Packing a Promotion: Decide What Matters

June 1, 2011 By Kathryn Aragon

Right now moving on my mind. No, I’m not moving. But my friend is. And I’m helping her pack. It’s an interesting thing, packing. While you’re sorting through all your possessions, deciding what goes and what stays, the past often has more sway than the future. Moving forces you to come face to face with […]

Filed Under: Uncategorized Tagged With: Big Idea, Branding, Copywriting, Marketing

Social Media Overload: The Metrics that Matter

May 27, 2011 By Kathryn Aragon

Social media marketing has definitely found its way into the mainstream marketing toolbox. In fact, it’s fast becoming one of our favorite tools. According to a recent study by Alterian, each of us has the potential to receive more than 100,000 social requests per day. The top state for social asks is Indiana. (What would […]

Filed Under: Uncategorized Tagged With: Branding, Marketing, Online Marketing, Social Media

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