Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if you’re a new business or simply new to the social arena? If you’re starting from zero, how do you effectively engage with your prospects […]
The (Real) Value of a Marketing Campaign
So you’ve been assigned a big marketing project. It’s all yours, from conception to completion. Woo hoo! Congratulations! But let me ask you a question… Is your project really that big of a deal? Yes, you say. It’s the Fall Marketing Campaign, and it’s the only annual campaign that builds our customer base. So it’s […]
What’s Your Story? Build Business Success on a Foundation of Values
We live in an age of skepticism. You might say people don’t take candy from strangers any more. They don’t take advice from people with an agenda. They skip commercials and throw away junk mail. And they don’t trust a marketing message. They trust the stories their best friend tells. By corollary, people want to […]
The BEST Way to Develop a Content Marketing Strategy?
We agree your prospects need to know, like and trust you. And your customers should become advocates, sending you hot prospects who are predisposed to like you. We agree the best way to achieve this is through relevant information that positions you as a knowledgeable, customer-oriented resource. And we agree you’ll attract high-quality, pre-qualified prospects […]
Business Success: Make Your Prospects Comfortable
“People rarely seek out or choose the best. Instead,they choose what makes them comfortable,whether it’s the best or not,” says Garrison Wynn in his book, The Real Truth about Success. Wynn bases this statement on years of research and personal interviews with wildly successful people. Because of that, I don’t doubt it’s true. But let’s play with […]
Branding vs Marketing: Which Is More Important?
The debate continues to rage. Which is more important, branding or marketing? Or are they two gears in one machine? As we discussed last week, marketing is the process of getting people who need your service or product to know, like and trust you — so they’ll buy from you. So what is branding and […]
The Most Valuable Brands Are Always on our Minds
In Interbrand’s Best Global Brands 2010, the five most valuable brands are: Coca-Cola IBM Microsoft Google GE How valuable are they? Anywhere from nearly $43 million to $70 million. In fact, every one of these brands account for more than half of the company’s market capitalization. How did they become so valuable? By both shaping and […]
