Kathryn Aragon

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4 Keys to Strong Prospect Engagement

May 23, 2011 By Kathryn Aragon

Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if you’re a new business or simply new to the social arena? If you’re starting from zero, how do you effectively engage with your prospects […]

Filed Under: Uncategorized Tagged With: Branding, Communication Plan, Email Marketing, Ideal Prospect, Information Marketing, Marketing, Online Marketing, Positioning, Social Media, Tips & Tricks

The (Real) Value of a Marketing Campaign

April 11, 2011 By Kathryn Aragon

So you’ve been assigned a big marketing project. It’s all yours, from conception to completion. Woo hoo! Congratulations! But let me ask you a question… Is your project really that big of a deal? Yes, you say. It’s the Fall Marketing Campaign, and it’s the only annual campaign that builds our customer base. So it’s […]

Filed Under: Uncategorized Tagged With: Branding, Customer Service, Marketing, Positioning, Strategy, Tactics

What’s Your Story? Build Business Success on a Foundation of Values

March 11, 2011 By Kathryn Aragon

We live in an age of skepticism. You might say people don’t take candy from strangers any more. They don’t take advice from people with an agenda. They skip commercials and throw away junk mail. And they don’t trust a marketing message. They trust the stories their best friend tells. By corollary, people want to […]

Filed Under: Uncategorized Tagged With: Branding, Marketing, Social Media

The BEST Way to Develop a Content Marketing Strategy?

February 23, 2011 By Kathryn Aragon

We agree your prospects need to know, like and trust you. And your customers should become advocates, sending you hot prospects who are predisposed to like you. We agree the best way to achieve this is through relevant information that positions you as a knowledgeable, customer-oriented resource. And we agree you’ll attract high-quality, pre-qualified prospects […]

Filed Under: Uncategorized Tagged With: Branding, Content Marketing, Information Marketing, Online Marketing

Business Success: Make Your Prospects Comfortable

February 9, 2011 By Kathryn Aragon

“People rarely seek out or choose the best. Instead,they choose what makes them comfortable,whether it’s the best or not,” says Garrison Wynn in his book, The Real Truth about Success. Wynn bases this statement on years of research and personal interviews with wildly successful people. Because of that, I don’t doubt it’s true. But let’s play with […]

Filed Under: Uncategorized Tagged With: Branding, Positioning, Success and Productivity

Branding vs Marketing: Which Is More Important?

January 27, 2011 By Kathryn Aragon

The debate continues to rage. Which is more important, branding or marketing? Or are they two gears in one machine? As we discussed last week, marketing is the process of getting people who need your service or product to know, like and trust you — so they’ll buy from you. So what is branding and […]

Filed Under: Uncategorized Tagged With: Branding, content marketing, Marketing

The Most Valuable Brands Are Always on our Minds

January 25, 2011 By Kathryn Aragon

In Interbrand’s Best Global Brands 2010, the five most valuable brands are: Coca-Cola IBM Microsoft Google GE How valuable are they? Anywhere from nearly $43 million to $70 million. In fact, every one of these brands account for more than half of the company’s market capitalization. How did they become so valuable? By both shaping and […]

Filed Under: Uncategorized Tagged With: Branding, Marketing, Social Media, Success and Productivity

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