Kathryn Aragon
Executive Coach for Growth-Driven Leaders
Success in marketing depends on one thing: delivering an irresistible offer to the people who are most likely to respond. Sounds simple, right? Nothing could be further from the truth. Because …
Continue Reading about Do You Make These 4 Marketing Mistakes? →
We come to the end of "Love Your Customer" month. Each week we've covered things you can do to build your business by putting your customers first. Today, we wrap up with a focus on long-term …
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This month, we're exploring ways to love your customer. We've already discussed two methods, honest respect and extreme value. Today we talk about the importance of customer service. The …
Continue Reading about How to Build Trust and Wow Your Customers: The Easy Way →
This month we're talking about ways you can win your customer's heart — and build your business at the same time. Last week's article was about respecting your customers. If you missed it, you can …
This month, I've detailed a simple process for developing your marketing strategy for the year. The process begins with a high-level overview and continues with a selection of the channels you'll use …
Last week I listed my top three picks for the marketing tactics that will help you succeed as a digital marketer. If you missed it, you can read it here. Today, I continue the list, giving you my …
Continue Reading about Final 3 Tactics for Digital Marketers →
