Kathryn Aragon
B2B Growth Consultant
In direct response, we’ve been taught that copy is king. These days, visuals and layout make a big difference as well. Yes, people will read long copy if they’re interested in buying. But we’re …
Continue Reading about Direct Response: 3 Elements that Make a Package Sing →
NOTE: Much of this post is still accurate since Google's Panda and Penguin updates. But don't put too much emphasis on keywords. Over-optimization will harm your optimization efforts rather than …
Continue Reading about How to Write Persuasively for the Web →
Some say the headline is the most important element of your promotion. Others say the offer is most important. But let’s face it, if you want results, your promotion must get read. That being the …
I’m sitting in my office now, my roll-top desk at my left elbow, a big picture window in front of me. It’s cold outside, and a chill has settled like fog over the room. A steaming cup of tea sits …
"Imagination is the beginning of all creation." George Bernard Shaw Today's post is by John Forde, world-renowned copywriter, author, speaker and shamelessly proud father. I had the honor …
