Last week, I had the pleasure of joining Ann Smarty on Viral Content Buzz’s weekly Twitter chat. I have to admit, of all social events, a Twitter chat is one of the easiest (and most enjoyable). If you haven’t tried one, it may be time. Ann Smarty is your go-to expert for figuring it out. […]
Building a profitable business — especially in a sluggish economy — can be a challenge. It’s even harder when you factor in new technology, industry changes, and changes in marketing and communication. So what’s the smartest route? Do you rely on old-style business and marketing wisdom? Do you do what the gurus say? Or can […]
Last week I listed my top three picks for the marketing tactics that will help you succeed as a digital marketer. If you missed it, you can read it here. Today, I continue the list, giving you my final three recommendations for a strategic marketing plan that will connect you with your prospects and customers. […]
This month, I’m writing a series of articles that guide you through the process of developing your marketing plan for the year. In last week’s article, I discussed the need for planning. Today, I walk you through the process of developing your high-level marketing objectives.
We don’t need statistics to know that people don’t read. But the numbers are important, so here they are. According to The Literacy Company: 44 million adults in the U.S. don’t read well enough to read a simple story to a child. More than one in every five (20%) adults read at or below a […]
“Imagination is the beginning of all creation.” George Bernard Shaw Today’s post is by John Forde, world-renowned copywriter, author, speaker and shamelessly proud father. I had the honor of meeting him in Delray Beach, Florida, at a copywriting seminar. Hailed as one of the top direct marketing copywriters in the business, he’s as entertaining on paper as […]