Last week, I had the pleasure of joining Ann Smarty on Viral Content Buzz’s weekly Twitter chat. I have to admit, of all social events, a Twitter chat is one of the easiest (and most enjoyable). If you haven’t tried one, it may be time. Ann Smarty is your go-to expert for figuring it out. […]
Follow the Trends, not the Gurus
Building a profitable business — especially in a sluggish economy — can be a challenge. It’s even harder when you factor in new technology, industry changes, and changes in marketing and communication. So what’s the smartest route? Do you rely on old-style business and marketing wisdom? Do you do what the gurus say? Or can […]
Final 3 Tactics for Digital Marketers
Last week I listed my top three picks for the marketing tactics that will help you succeed as a digital marketer. If you missed it, you can read it here. Today, I continue the list, giving you my final three recommendations for a strategic marketing plan that will connect you with your prospects and customers. […]
Taming the Wild Marketing Plan: Where to Start
This month, I’m writing a series of articles that guide you through the process of developing your marketing plan for the year. In last week’s article, I discussed the need for planning. Today, I walk you through the process of developing your high-level marketing objectives.
How to Overcome Reader Resistance
We don’t need statistics to know that people don’t read. But the numbers are important, so here they are. According to The Literacy Company: 44 million adults in the U.S. don’t read well enough to read a simple story to a child. More than one in every five (20%) adults read at or below a […]
The Power of Imagination
“Imagination is the beginning of all creation.” George Bernard Shaw Today’s post is by John Forde, world-renowned copywriter, author, speaker and shamelessly proud father. I had the honor of meeting him in Delray Beach, Florida, at a copywriting seminar. Hailed as one of the top direct marketing copywriters in the business, he’s as entertaining on paper as […]