As a writer, it’s easy to get too close to your work. That’s why it helps to have a network of peers who can review your writing and help you see it with fresh eyes. But writers can be a timid …
2 Myths about Content that Could be Counterproductive
Content marketing isn’t new. But it’s a relatively new addition to the marketer’s daily toolbox. As a result, it’s still somewhat misunderstood. Applied well, content marketing is a valuable tool. …
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Drink up. Twitter Tastes Sweet to Content Marketers.
Three keys to content marketing are ideas, distribution and readers. For each of these goals, is there a better tool than Twitter? If you want to know what others are talking about, tune into …
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How to Overcome Reader Resistance
We don’t need statistics to know that people don’t read. But the numbers are important, so here they are. According to The Literacy Company: 44 million adults in the U.S. don’t read well enough to …
Visualization and the Writing Process, Part 2
This is part 2 in a two-part series. In my last post, I shared how I wrote a full-length three-act play in three days. How did I do that? I was able to visualize my end product before sitting down to …
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Visualization and the Writing Process, Part 1
Writers and travelers are mesmerized alike by knowing of their destinations. ~Eudora Welty The first requirement of writing is to know where you’re going when you sit down to write. If you can see …
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