Kathryn Aragon
B2B Growth Consultant
There seems to be some confusion about what content marketing is. And isn’t. When marketers think about content, they often want persuasive hype in the headline and a hard offer in the close. When …
Continue Reading about Don’t Confuse Content with Collateral →
Your customers are talking. Are you listening? When you tune in to your customers and respond to their needs, you can win their hearts. But the opposite is also true. Remember the “Dell sucks” and …
So you’ve been assigned a big marketing project. It’s all yours, from conception to completion. Woo hoo! Congratulations! But let me ask you a question… Is your project really that big of a …
Continue Reading about The (Real) Value of a Marketing Campaign →
Whether you office in a cubicle or at home, it doesn’t matter. If you’re a professional marketer, many of your daily duties are the same.I’ve outlined a day in my freelance office and a day in my …
I get it. In an economic slump, costs must be cut. But honestly, how do you expect to survive if you slash customer service? I was at an electronics store last night making a return. Keep in mind, …
Continue Reading about Customer Service in a Recession: More Important, Not Less →
