I recently read an post by {grow} blogger Mark Schaefer that reported a debate over the role of Brands as Publishers. Interesting discussion. The idea behind content marketing is that brands can …
Is Content the New SEO?
Correct me if I’m wrong, but it seems to me that content is the new SEO. Since the Panda update in February: Keywords are no longer the end-all in optimization. Google’s update was a slap …
4 Keys to Strong Prospect Engagement
Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if …
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Thought Leadership Isn’t License to Criticize
I’m noticing a trend that makes me uncomfortable. Perhaps you’ve seen it too. It’s a growing misunderstanding of what it means to be a thought leader. In the last week, I’ve read that people who use …
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Fill Your Funnel: Tap into the Power of Online Offers
I love the image of a funnel when we’re talking about marketing and sales. The sales cycle only applies to sales. The 4Ps only work for marketing. But the funnel is where marketing and sales …
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