More than 75% of U.S. households use social media, according to a mid-2010 report by Nielson Company. And it accounts for more than a fifth of their time online. Listen to these stats: 20% of …
Branding vs Marketing: Which Is More Important?
The debate continues to rage. Which is more important, branding or marketing? Or are they two gears in one machine? As we discussed last week, marketing is the process of getting people who need your …
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The Most Valuable Brands Are Always on our Minds
In Interbrand's Best Global Brands 2010, the five most valuable brands are: Coca-Cola IBM Microsoft Google GE How valuable are they? Anywhere from nearly $43 million to $70 million. In …
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Fad Marketing v. Reason-Why Marketing
When it comes to marketing, which is more important: getting attention or getting results? Advertising trends suggest most marketers believe getting attention is the way to get results. But is that …
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