Whether you office in a cubicle or at home, it doesn’t matter. If you’re a professional marketer, many of your daily duties are the same. I’ve outlined a day in my freelance office and a day in my …
Simplicity: The Secret to Powerful Marketing
In Marketing 101, we’re taught to begin with a positioning statement. It’s our raison d’être, our reason for being. And it should be distilled to the point that it could fit within a sentence or …
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Great Marketing Is Built on Great Ideas
When it comes to marketing, how do you define great? Is it the award-winning campaigns or the ones that go viral? Is greatness measured by response rates and bottom-line profits? Or is a great …
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Do You Know Who Your Ideal Prospect Is?
For the best ROI on your marketing, get to know your ideal prospect One of the most important elements of a successful marketing campaign isn’t what you say but who you say it to. This applies to …
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Blogging for Business: 10 Tips to Build a Powerful Business Blog
Your business blog should be the hub of a strong social media and content marketing strategy. As such, it’s vital that you get it right. Unless you know how to strategically plug a blog into the big …
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Direct Response: 3 Elements that Make a Package Sing
In direct response, we’ve been taught that copy is king. These days, visuals and layout make a big difference as well. Yes, people will read long copy if they’re interested in buying. But we’re …
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