Correct me if I’m wrong, but it seems to me that content is the new SEO. Since the Panda update in February: Keywords are no longer the end-all in optimization. Google’s update was a slap …
Packing a Promotion: Decide What Matters
Right now moving on my mind. No, I’m not moving. But my friend is. And I’m helping her pack. It’s an interesting thing, packing. While you’re sorting through all your possessions, deciding what goes …
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4 Keys to Strong Prospect Engagement
Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if …
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7 Reasons You Need to Write a Book
What’s the one thing you can do to give yourself instant credibility? Not long ago, I heard about the owner of a gourmet pizzeria who wrote a book. It probably wasn’t long: promoting her restaurant …
6 Keys to Developing Trust
“I have known a vast quantity of nonsense talked about bad men not looking you in the face. Don't trust that conventional idea. Dishonesty will stare honesty out of countenance any day in the week, if …
The (Real) Value of a Marketing Campaign
So you’ve been assigned a big marketing project. It’s all yours, from conception to completion. Woo hoo! Congratulations! But let me ask you a question… Is your project really that big of a …
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