Kathryn Aragon
B2B Growth Consultant
I love the image of a funnel when we’re talking about marketing and sales. The sales cycle only applies to sales. The 4Ps only work for marketing. But the funnel is where marketing and sales …
Continue Reading about Fill Your Funnel: Tap into the Power of Online Offers →
So you’ve been assigned a big marketing project. It’s all yours, from conception to completion. Woo hoo! Congratulations! But let me ask you a question… Is your project really that big of a …
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In Marketing 101, we’re taught to begin with a positioning statement. It’s our raison d’être, our reason for being. And it should be distilled to the point that it could fit within a sentence or …
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For the best ROI on your marketing, get to know your ideal prospect One of the most important elements of a successful marketing campaign isn’t what you say but who you say it to. This applies to …
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Your business blog should be the hub of a strong social media and content marketing strategy. As such, it’s vital that you get it right. Unless you know how to strategically plug a blog into the big …
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“People rarely seek out or choose the best. Instead,they choose what makes them comfortable,whether it’s the best or not,” says Garrison Wynn in his book, The Real Truth about Success. Wynn …
Continue Reading about Business Success: Make Your Prospects Comfortable →
