Kathryn Aragon
B2B Growth Consultant
You’ve probably heard that guest blogging is a powerful traffic-building strategy. But traffic isn’t the only reason to start publishing on other blogs. Getting your name on big-name blogs gives …
Continue Reading about 12 Commonsense Rules for Scoring Big as a Guest Blogger →
Don’t like to write? You’re not alone. But you’re also about to face a crisis. Content marketing, which has become THE marketing strategy in our social marketplace, demands a lot of writing. …
Continue Reading about How to Write Content When You Hate Writing →
There's no better way to learn how to write sales letters than to listen to words from copywriting masters. Yes, much of what they say relates to sales letters and physical mail-outs. And yes, we …
Continue Reading about Words from Copywriting Masters [Infographic] →
One of the chief complaints (or worries) among marketers is that people don’t read any more. As if it’s a new situation that we need to adjust for. But the truth is, it’s nothing new. Recently, …
Continue Reading about Long Copy or Short? A New Spin on the Question →
Social media marketing is challenging because it’s not just marketing. It’s marketing and relationship. If you’re like many marketers, you struggle to be relational yet still get results. The …
Continue Reading about How to Use a Call to Action in Social Media →
You've heard the key to business success: location, location, location... Online businesses are no different. For us, a website is prime real estate, as valuable as the key spot in a busy shopping …
Continue Reading about 5 Tips that Can Instantly Improve Your Web Pages →
