This month we're talking about ways you can win your customer's heart — and build your business at the same time. Last week's article was about respecting your customers. If you missed it, you can …
Customer Satisfaction: Without Them, You’re Out of Business
Want to grow your business? Make February your unofficial "Love Your Customer" month. To that end, this month I'll be writing about four things you can and should do to win your customer's heart. The …
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Your Marketing Plan Made Easy
This month, I've detailed a simple process for developing your marketing strategy for the year. The process begins with a high-level overview and continues with a selection of the channels you'll use …
Final 3 Tactics for Digital Marketers
Last week I listed my top three picks for the marketing tactics that will help you succeed as a digital marketer. If you missed it, you can read it here. Today, I continue the list, giving you my …
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Top 3 Tactics for Digital Marketers
Last week I talked about the first step in creating your marketing strategy for 2012, a high-level overview of your objectives. If you missed it, you can access it here. Once you've set your …
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Taming the Wild Marketing Plan: Where to Start
This month, I'm writing a series of articles that guide you through the process of developing your marketing plan for the year. In last week's article, I discussed the need for planning. Today, I …
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