What is marketing? Big ideas, persuasion, sales, motivation, call to action... Yes. It's all of these and more. But the easiest expression of it is this: strong ideas, simply expressed. A big …
Strategic Direct Response: Banish Aimless Marketing Once and For All
Results. Converting prospects into customers and customers into loyal fans. That’s the bottom line in marketing. So why are marketing departments satisfied with lackluster messaging that doesn’t …
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Beg, Borrow and Steal… with Integrity
Is there ever such a thing as pure, unadulterated creativity? Probably not. Which is why even great writers like Shakespeare borrow ideas and plots. Hey, if Shakespeare wasn't above a little …
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3 Copywriting Tips from the Bard
When you think of copywriting tips, it isn't Shakespeare who typically comes to mind. Maybe it's because he wrote in King James English or that we study him in advanced English classes. But …
How to Make Your Marketing Stick
Your message is clear. You've targeted your ideal prospect. And your offer is irresistible. But you're still not getting the responses you need! If this sounds like your problem, your marketing is …
Do You Make These 4 Marketing Mistakes?
Success in marketing depends on one thing: delivering an irresistible offer to the people who are most likely to respond. Sounds simple, right? Nothing could be further from the truth. Because …
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