I just got off the phone with a client. He tells me his father has never "approved" of his marketing, that it's too edgy, too hyped. He wants me to redo one of his marketing pieces — create something …
Before You Write: Plan
A great promotion doesn't just appear, fully realized, to the expectant writer. It's not like Field of Dreams. If you sit at your computer, it won't come. To write copy that gets a mere 1 to 2% …
The 3 Most Important Elements of any Promotion
If you want to make good use of your time, you’ve got to know what’s most important and then give it all you’ve got. ~Lee Iacocca If you were trained under the benefits-not-features mantra, you likely …
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5 Pillars of Persuasive Marketing Copy
Whether you’re trying to write a postcard or an email, a landing page or a sales letter, your goal is the same: to persuade your reader to take action. Do the rules of persuasion change depending on …
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6 Benefits of Content Marketing
Wondering if content marketing is right for your business? Content marketing is one of the most powerful promotional strategies being used by businesses of all sizes, across all channels, in all …
What Is a Copywriter?
Even if you’ve never met one, you can probably guess what a business writer or commercial writer does. The term copywriter is a bit more of a challenge. Logic tells us that a copywriter writes copy. …
