Kathryn Aragon
Executive Coach for Growth-Driven Leaders
By integrating AI into your marketing strategy, you’re not just staying current—you’re shaping the future of your industry. Sound like an overstatement? Today, AI in marketing is essential for gaining …
Continue Reading about AI in Marketing: How to Stay Ahead of the Competition →
Want better engagement with your content? You have about three seconds to hook their attention. And the best way to do that is to study the masters — 1950's ad men. David Ogilvy said it best in …
Continue Reading about 9 Headline Formulas You Can Use to Boost Social Engagement →
In Breaking Bias, Anu Gupta doesn’t just offer a book—he extends an invitation to embark on a deeply personal and transformative journey into the roots of bias and its far-reaching impact. This is …
When ChatGPT burst onto the scene, it didn’t just introduce a new tool — it ushered in a new era of marketing. What was once the stuff of science fiction suddenly became a reality, with AI …
Continue Reading about A Marketer’s Guide to the Best AI Tools for 2024 →
In Pattern Breakers: Why Some Start-Ups Change the Future, Mike Maples Jr. and Peter Ziebelman draw upon decades of venture capital experience to explore a question that nags at the heart of every …
In recent years, there’s been a move within companies to consolidate the teams that drive revenue. It makes sense on the surface — get them all on the same page, working together, and revenue should …
Continue Reading about Marketing vs. Sales? It’s Not Even the Right Question →
