Kathryn Aragon
Executive Coach for Growth-Driven Leaders
In recent years, there’s been a move within companies to consolidate the teams that drive revenue. It makes sense on the surface — get them all on the same page, working together, and revenue should …
Continue Reading about Marketing vs. Sales? It’s Not Even the Right Question →
A content strategy is a simple plan for achieving the goals and growth metrics your content program is responsible for. It sounds complicated, but after 20 years as a content strategist, I can assure …
Continue Reading about Content Strategy: Here’s a Simple Plan that Just Works →
We talk a lot about quality content. But what exactly does that mean? What qualifies as "good content"? How does the quality of the content on your website impact growth? In this article, I share …
Continue Reading about Quality Content: What Is It, Why It Matters, and a 13-Point Checklist →
Marketing has been getting harder. Have you noticed? I started seeing early signs of this shift about seven years ago. I watched it accelerate during the pandemic. And I see no signs it will …
Continue Reading about Digital Maturity: Marketing Has Come of Age & That Changes Everything →
I originally published Content Shock in December 2014, and it's as relevant today as it was then, possibly more so. I'm republishing it today, nearly ten years later, with a few notes on what I'm …
Continue Reading about Set Your Marketing Strategy to Avoid Content Shock →
What do Amazon, Apple, and Mercedes-Benz have in common? They’re among the world’s most valuable brands. We recognize them by their logo, a tagline, or a jingle. And we stand in line for hours …
Continue Reading about Branding & Differentiation: How They Differ and How to Get Started →
