Kathryn Aragon

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Marketer, Your Words Matter. Avoid PR Mistakes

January 11, 2021 By Kathryn Aragon

like a plant in the sidewalk, words cause growth or damage

We’ve all seen the nightmare PR situations where a celebrity, CEO, or employee did or said something stupid and put the entire brand at risk. We’ve seen it with world leaders too.  Trouble is, when people are careless with their words, it can be damaging. People take sides. Forward progress grinds to a halt. Here’s […]

Filed Under: Uncategorized

How to Create a Content Strategy That’s Painless & Effective

January 5, 2021 By Kathryn Aragon

Today, I’m going to walk you through a simple process for creating a content strategy that’s painless and can actually improve traffic and conversions. I’ve run content for several industry-leading brands over the years, and for each, my challenge is this: how to create a content strategy that drives real results while being easy to […]

Filed Under: Uncategorized Tagged With: content creation, content strategy, conversion, traffic

Growth Planning: The 5-Step Annual Plan

December 14, 2020 By Kathryn Aragon

Success doesn’t happen by accident.  It’s your job to decide what you want, and then create a growth plan to make it happen. Every year, I start setting my vision for the new year in November. I play around with all the possibilities, and in December, I nail down the specifics of what I want […]

Filed Under: Uncategorized Tagged With: growth, growth plan, growth planning

Goal Setting: What Do You Want? [Podcast]

December 13, 2020 By Kathryn Aragon

Authority Journey Podcast

Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker NOTES: When Status Quo Changes, It’s Hard to Know What You Want. I had just […]

Filed Under: Podcast Tagged With: Goals

You Be You [Podcast]

December 13, 2020 By Kathryn Aragon

Authority Journey Podcast

Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker NOTES: This is sooo much harder than it sounds. Molly story “Be Yourself”: Stresses me […]

Filed Under: Podcast Tagged With: personal branding

Getting the Tone of Your Content Right

December 8, 2020 By Kathryn Aragon

Marketing success hinges on your ability to get your message in front of your ideal customers.  But there’s more to it than pushing it to the platforms where they hang out. They need to see it, resonate with it, and act on it. That’s why the tone of your messaging matters.  What is “tone”? When […]

Filed Under: Uncategorized Tagged With: authority, tone

Funnels Aren’t the Solution *gasp*

December 1, 2020 By Kathryn Aragon

sales funnel concept

I’m going to go out on a limb here.  I want to introduce you to a new way to think about marketing — but to do that, I’m going to have to dis everyone’s favorite strategy.  Here goes… Funnels aren’t the solution. They’re a strategy, and a darn good one. But they aren’t the end-all […]

Filed Under: Uncategorized Tagged With: funnels, growth ARC

Step into Your Authority [Podcast]

November 29, 2020 By Kathryn Aragon

Authority Journey Podcast

Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker NOTES: What is authority? We talked about this in Episode 2. Leadership Influence The ability […]

Filed Under: Podcast Tagged With: authority journey, imposter syndrome

The Power of Gratefulness

November 25, 2020 By Kathryn Aragon

Gratefulness doesn’t get enough airtime — if for no other reason than that we lean more towards the negative than the positive.  Incidentally, that’s why marketers focus on our problems, fears, and worries. It’s why FOMO became an actual tactic.  People are wired to pay attention to anything that threatens their well-being. But let’s face […]

Filed Under: Uncategorized Tagged With: gratefulness

The #1 Best Content Strategy I Recommend to Every Client

November 18, 2020 By Kathryn Aragon

best content strategy

My clients almost always come to me because they need one thing. To stand out.  They’ve got a great product that solves an immediate problem. But they need help rising above the noise. They need to be at the top of the selection pool and insulated from the competition. If you break it down, competition […]

Filed Under: Uncategorized Tagged With: authority

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