I love a good success story. When the unlikely hero overcomes every obstacle to reach impossible heights, it feels like anything is possible. Think Luke Skywalker in Star Wars… Ellie in The Last of …
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Million Dollar Weekend: Book Review
“Wow, I need to read this one every year!” I had just slammed the book closed, mind racing, feeling excited about my plans for the year. So you know, I don’t do that very often. But …
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Email Personalization: What It Is and How to Do It Right
In 2023, 4.3 billion people worldwide — half the world's population — used email. By the end of 2026, that number is expected to be 4.7 billion, with more users and each user having multiple email …
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The Four Workarounds: Book Review
When you need to get things done quickly and effectively — especially if you have limited time, power, or resources — you need a guide to scrappiness. You need a playbook for finding new, creative …
Does Scrappiness Belong in Modern Marketing?
In the wild world of marketing, where the landscape changes as frequently as your Aunt Betty's Facebook profile picture, it’s hard to keep up. It also becomes harder and harder to deliver measurable …
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Seek: How Curiosity Can Transform Your Life and Change the World – Book Review
I never thought of curiosity as anything other than inquisitiveness. Curiosity killed the cat and all that. But Scott Shigeoka has opened my eyes. In his book Seek: How Curiosity Can …
