The trouble with marketing is that, in order to talk about any individual strategy, you have to extract it from the overall marketing plan and talk about it as if it’s the only strategy that …
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Get Rich Slow: a Long-Term Marketing Strategy
If you want to improve your website’s rank on Google… develop guru status in your area of expertise… build a web presence that keeps people coming back for more… turn visitors into customers and …
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How to Be a Better Writer
From the folks at Copyblogger comes this helpful graphic: Like this infographic? Get more content marketing tips from Copyblogger. The truth is, there's no way to become a writer by simply …
What Matters Most In Content Marketing
Google’s new Penguin updates hit many content marketers hard. But future updates shouldn’t be a worry if you stop focusing about old-style SEO. The bottom line in search engine optimization is …
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Google, Penguin and Panda: The New Face of SEO
It’s been a little more than a month since Google released the newest algorithm change, dubbed Penguin. (Gotta say, it’s a mystery to me where they get these update names!) Already, a little more …
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Direct Response Copywriting: 13 Formats for Winning Campaigns
Your research is done. Your strategy is set. It’s time to start writing copy. How do you begin? Before letting the words flow, you need to decide on the strategic approach that will best express …
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